Giving ‘Green’
From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement isn’t going away. Moreover, many of today’s eco-conscious consumers are looking to align their spending dollars with businesses that share a similar viewpoint. By adding a “green” component to your marketing
Hankook Wins Marketing Award
Hankook Tire America Corp. won a 2016 Business Marketing Association B2 Award for its “Hankook Tire Kicks it into High Gear with Championship Program” campaign. Hankook worked together with Brodeur Partners to develop the public relations and social media campaign to support the tiremaker’s Formula Drift racing sponsorship. “Designed to differentiate the Hankook Tire brand
Falken Launches ‘Grip the Moment’ Marketing Campaign
Sumitomo Rubber North America Inc.’s Falken Tires brand has launched a new integrated marketing campaign –“Grip the Moment” – that highlights adventures and activities people access by driving on Falken tires. “Grip the Moment is a perfect slogan to carry out our marketing efforts,” said Rick Brennan, vice president of marketing for Falken Tires. “Our
Hankook Adds ‘Vanishing Act’ to US Marketing Campaign
Hankook Tire America Corp. has launched the second installment of its “Never Halfway” integrated marketing campaign – “Vanishing Act.” The “Vanishing Act” installment of the campaign features professional racer, Rhys Millen, driving a challenging mountain course in a car equip with Hankook Ventus performance tires. “Since the launch of the ‘Never Halfway’ advertising campaign in
Google: Changing the Rules
In a world where more than 80% of prospective consumers will see your ad but still look you up online before calling or visiting your dealership, an ad placement in a local Google search is critical. A local search is triggered when someone types in “tires” and the name of the city in which you
Investing in the Digital World
Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost anywhere, making a major purchasing or scheduling decision a click away. Searching the Web for tire dealers is gaining momentum, making a functioning and user-friendly website more important than ever for
Defining Your Brand Strategy
Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand — its image in the community. And you can either choose to look, sound and act like
Kenda Hires New Assistant Marketing Manager
Kellie Szczerbacki has joined Kenda Rubber Industrial Co. as its new assistant marketing manager for its automotive division. Szczerbacki will work to strengthen Kenda’s brand building efforts, the company said. “We are excited to utilize Kellie’s skills to partner with our independent dealers and distributors as Kenda accelerates its PCR and LTR growth with our
Net Driven Offering Social Media Management
Net Driven is offering the management of social media accounts—Social Media Master Tech—to its portfolio of Internet marketing offerings. Social Media Master Tech includes the creation and optimization of social media pages for dealers, as well as relevant, industry-related content posted to social media pages, Net Driven said. “Social media is something that businesses can
Web Presence Management: Video Is Where It’s At
If you truly plan on having an effective presence with your website and social media, video cannot be ignored. As reported in January 2015, video watching online has grown 7,000% since 2006. I covered video production in my workshop in July 2015 and at the SEMA in November 2015. Now, I’ll share some reasons why
Mobile vs. Responsive
While it’s common knowledge that smartphones, tablets and other mobile devices are gaining in popularity, the actual statistics may come as a surprise. Currently, more than 60% of all Internet connections take place on a mobile device – meaning mobile activity has actually surpassed desktop activity, and the number of mobile devices is still growing,
Mobile vs. Responsive: More Details
While a mobile-friendly solution is a must, how can you decide between a separate mobile site or a responsive site? Holly Biondo, marketing coordinator for Net Driven, breaks down the differences: Mobile Site Designed to be a scaled back version of your website that will make it easier to view and navigate on a mobile