marketing Archives - Page 25 of 38 - Tire Review Magazine
You Can’t Measure What You Can’t See

If you don’t know how your website is performing, how do you know you’re getting the best results from your marketing dollars and efforts? The old saying, “You can’t measure what you can’t see,” certainly applies to your website’s performance. Here are three things that you need to monitor in order to ensure that your

Using SEO to Score Page One on Google

A page one positioning in a search is crucial to your website’s visibility.

Solving The Fleet Technician Shortage

Technicians are critical to fleets and to dealership service operation. For dealerships, they are an essential piece of the fleet customer support puzzle, according to Duane Kyrish, general manager, Kyrish Truck Centers (International), Austin, Texas. "Technicians are incredibly hard to source. We’ve tried trade schools and vo-tech institutions, but we never give up and must

Increase Your Visibility With Facebook Offers

If you’re on Facebook a lot, you’ve likely seen “offers” of discounts, coupons and specials for certain businesses’ products and services showing up in your newsfeed. Most of these come from major brands, but Facebook Offers are not exclusive to these big name brands. You, too, can use them. Mmm, Ice CreamAn offer from an

Mobile App vs. Mobile Website

What’s the difference between the two? Do I even need one? The answer is: Yes and Perhaps.

Social Media and ROI

Word of mouth is the most powerful stamp of approval for any business.  If a company goes out of its way to serve you, you sing their praises. If a company bombs in your view, you scream it from the rooftops. Our personal opinions can be expressed on a global scale or on a micro-local

Build or Buy?

How to make an informed decision on building a website in-house or partnering with a third-party vendor.

To Price or Not to Price, Online… That is the Question.

Impact pricing has on service and quote requests

How to Handle Online Reviews

Tire dealers have a love-hate relationship with online consumer reviews – they love the good ones, but boy do they hate the bad reviews, especially if they feel the negative comments are unwarranted! But online reviews are here to stay, and they can have a tremendous impact on your business. According to McKinsey & Associates,

Five Ways to Make Your Website Work Harder For You

You’ve invested time and money into creating and maintaining your website.  Here are a few suggestions to make it work harder for you – driving traffic, increasing visibility and helping you sell more tires and wheels in-store and online. MerchandisingMerchandising your products and services on your website is just as critical as the merchandising you do

Twitter is Not for Twits

According to HubSpot, 42% of businesses have gotten sales through their participation on Twitter.

Is a Penguin Hurting Your Website’s Search Ranking?

Have you noticed anything strange with your website’s Google ranking lately? Has it dropped five or six positions or more? Is it perhaps no longer on the first page as it has been for a while? If so, you can blame a penguin. That’s right – a penguin. Google’s Penguin 1 and 2, to be