I Print N Mail Launching New Marketing Solution
I Print N Mail, a direct mail marketing solutions provider, has launched a new marketing product – CaptureIt! Cards – for medium-sized businesses. CaptureIt! Cards combines direct mail with a customer loyalty program. The CaptureIt! Cards program features a direct mail post-card with a credit card-sized pop-out featuring a coupon or gift card, the company
Lending a Hand
It’s already been proven – through countless success stories told in the very pages of Tire Review – that making charity a part of your marketing initiatives pays off both in brand recognition and positive word of mouth. While there are scores of worthy causes in need of support in any community, sometimes making the
Getting the Most Out of Your Advertising Dollar
Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you. Advertising is expensive, and advertising needed to reach customers seven times can drain a budget. Incorporate some of these easy actions to make your promotion efforts more effective and dollar efficient:
How the Buy Local Movement Works for Your Independent Tire Dealership
If you’ve ever seen a ‘buy local’ bumper sticker or stopped at the local farmers’ market on a Saturday morning, then you’ve seen the buy local movement at work. Through business alliances, local chambers of commerce and community events, the movement encourages consumers to support locally-owned, independent businesses because of the unique and rewarding benefits
Lights, Camera, Action
In the social media arena, Facebook and Twitter often get the most attention when it comes to marketing one’s business. But with the growing influence of online video – particularly with younger generations – should not be overlooked. To promote your brand, you don’t need a high tech studio and loads of editing software; you
Marketing is Everywhere
Marketing is less a position or function than it is a philosophy. The core of that philosophy is your vision for your company – and no one else’s. Every decision you make relating to your company image represents your Marketing Department. If you are pressed for time today, here is a very short version of
Giving Back to Your Community
For tire businesses, helping out your community is more than good press.
Sports Marketing: Turn Sports Fans into Your Fanatics
From professional leagues to local teams, billions of dollars are spent on sports marketing annually. Businesses are using team and venue sponsorships, live event advertising and more to reach potential buyers where they enjoy spending their free time. More and more tire manufacturers are branching out from traditional motorsport activities to include other sports in
Specs for Social Media Accounts
By now, we should be well past the things I heard as recently as two years ago: “Social media is just a fad”, “No one will follow a tire dealership on Facebook,” and “I don’t care what you had for dinner, and I’m sure you don’t care where my wife and I went for the weekend
Inverse Marketing
Every tire business relies on marketing, but times are changing. Imagine lower-cost, more impactful messages reaching people who may have never even heard of your shop. Marketing is a process of you telling people how good you are. It is a well-established practice, and has been effective for decades. But today something called “inverse marketing”
It’s Time to Get Hyper
There’s no doubt that consumers’ online activity has made a massive, lasting impact on marketing strategy. More than 2 billion consumers go online regularly, thanks to exponential growth in connectivity and devices like smartphones and tablets, according to a recent Google study entitled, “Brand Engagement in the Participation Age.” “Consumers have moved from leaning back,
Leveraging Online Reviews
Creating positive word-of-mouth advertising has always been a marketing cornerstone for successful tire dealers. Over the years, savvy dealers have fine-tuned their customer service efforts to maximize the potential for positive publicity from such brand ambassadors. It’s the same in today’s digital age – just multiplied exponentially. Where a satisfied customer was once able to