SRI Hires Senior Sales, Marketing VP to Reestablish Falken Brand
Sumitomo Rubber North America has appointed Darren Thomas to senior vice president of sales and marketing to help Falken lead as a tier 2 brand. Thomas will report directly to Richard Smallwood, Falken Tire president and CEO. In his new role, Thomas will be responsible for the passenger, light truck, and medium truck tire sales
Kumho Renews NBA Partnership with Multi-Year Deal
Kumho Tire and the National Basketball Association (NBA) have renewed their marketing partnership in the U.S., Canada and Korea with a multi-year extension. “The partnership with the NBA, the top professional basketball league, will help further boost our brand recognition and name value as a global tire maker not only in the United States
Meet Sales Expert Steve Ferrante at Tire Review SEMA Booth
Meet Tire Review columnist and sales and customer service training expert Steve Ferrante on Tuesday, Nov. 1 from 1-3 p.m. and Wednesday, Nov. 2 from 11 a.m. – 1 p.m. at Tire Review’s SEMA Show booth (# 41078). Ferrante is the CEO of Sale Away LLC and the producer and host of the highly-acclaimed “Pinnacle Performance
I Think ICANN
If you own the rights to a domain (i.e. yourwebaddress.com), you have likely received emails from your domain name hosting service (GoDaddy, Network Solutions, HostGator, etc.) regarding the non-profit organization known as the Internet Corporation for Assigned Names and Numbers. Whoa! That’s quite a name, so they’ve shortened it to ICANN. Ever since the Internet
Pinpoint Marketing
In the past, targeting a specific area with your shop’s marketing message was somewhat limited: direct mail, newspaper ads, and radio or TV commercials were among the most popular methods. But even with classic target marketing, a tire dealer never really knew how many eyes or ears actually received the message, and often the cost
Mobile-Friendly Sites: More Important Than Ever
How many of you remember the 1970s TV commercial for the stock brokerage firm E.F. Hutton? In a busy restaurant, an actor says to the person across the table from him, “My broker is E.F. Hutton, and E.F. Hutton says…” As he says that, everyone in the room drops what they were doing, stops talking
The Big Four
Seems like the powersports industry has been dominated by “The Big 4” for decades! However we are not talking about Honda, Kawasaki, Suzuki and Yamaha. The real big four that make a difference to your dealership are Marketing, Advertising, Public Relations and Branding. If you have to ask what’s the difference, then you need to
Ateq Hires Marketing Coordinator
Heidi Franklin has joined Ateq TPMS Tools as the company’s newest marketing coordinator. Franklin will be responsible for marketing the aviation, leak testing, and TPMS divisions of Ateq in North America. “Ateq has experienced growth in all divisions of the company and knew it was time to bring on additional resources,” said Sheila Stevens, marketing
Kukui Upgrades Direct Mail Services
Kukui Corp. has launched an upgrade to the direct mail services in its software marketing platform. “The goal is to make postcard marketing as easy as possible, so shop owners can enjoy the benefits of this type of outreach without having to spend hours researching who to target or what type of offer to make,”
Aftermarket Auto Parts Alliance Fills Marketing Team
John Carlson (JC) Washbish has joined the Aftermarket Auto Parts Alliance as sales, marketing and brand manager. “After carefully reviewing our marketing processes and activities we made a strategic staffing decision some time ago,” said John R. Washbish, president and CEO of the Alliance. “Knowing that we have one strong individual on the team with
Giving ‘Green’
From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement isn’t going away. Moreover, many of today’s eco-conscious consumers are looking to align their spending dollars with businesses that share a similar viewpoint. By adding a “green” component to your marketing
Hankook Wins Marketing Award
Hankook Tire America Corp. won a 2016 Business Marketing Association B2 Award for its “Hankook Tire Kicks it into High Gear with Championship Program” campaign. Hankook worked together with Brodeur Partners to develop the public relations and social media campaign to support the tiremaker’s Formula Drift racing sponsorship. “Designed to differentiate the Hankook Tire brand
