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Super Support: Manufacturer and Dealer Marketing Programs

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Dealers looking to assemble business support have their pick of tire manufacturer and dealer marketing groups. Here’s a rundown of the marketing programs that can provide dealerships superhero support.

ATD

Name of dealer program: ATDServiceBay

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Website: atdservicebay.com

What the program offers: The ATDServiceBay program is grouped into “Bays,” similar to the way a tire dealer may have a dedicated tire bay, alignment bay, etc.  Below are the different bays in ATDServiceBay:

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WarrantyBay lets a dealer offer a nationwide service warranty and a nationwide tire protection plan.

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CreditBay lets a dealer offer private label financing and also lets a dealer compare their credit card processing rates.

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BusinessBay allows a dealer to take advantage of negotiated savings or rebates on products such as uniforms, office supplies and automotive parts and services.

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AdvertisingBay connects a dealers with multiple advertising opportunities allowing them to attract new customer and keep their current ones coming back in.

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TechnologyBay allows a dealer access to ATDOnline and ATD’s Tire Buyer.

Exclusive brands: Contact ATD.

Where is the program offered: In the 48 contiguous U.S. states.

How to sign up: Contact local ATD Distribution Center.

Minimum purchase volume: $25,000 annually.

Fees: None, but there is a monthly fee for the Nationwide Service Warranty and Tire Protection Plan.

Dealer incentive trips and/or merchandise: No.


 B1 Advantage Tire & Service Group

Name of dealer program: B1 Advantage

What the program offers: Road hazard warranty; 12-month, 12,000-mile service warranty; credit card; parts discount programs; oil discount programs; and equipment discounts.

Brands offered: Bridgestone, Firestone, Dayton, Mastercraft, General , Continental, Falcon and Goodyear.

Where is the program offered: Eastern half of the U.S.

How to sign up: Contact B1 Advantage distributor.

Minimum purchase volume: B1 Advantage asks for 50% share of a tire dealer’s business.

Fees: Yes. Fees are based on what programs a dealer chooses to participate in.

Dealer incentive trips and/or merchandise: No.


 

Big O Tires

Name of dealer program: Big O Tires

Website: bigotires.com

What the program offers: A comprehensive business model that is backed by a dynamic franchisor support system, national buying network of exclusive products and major brands, warranties, fleet accounts and credit cards.

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Brands offered: Michelin, BFGoodrich, Cooper, Goodyear, Dunlop, Yokohama, Sumitomo, Nitto, Continental, General, Hankook and Pirelli.

Exclusive brands offered: Big O branded products including the Big Foot A/T, and house brands Aspen and Mesa A/P.

Tires included in the program: Passenger, light truck, medium truck, ag and OTR.

Where is the program offered: Arizona, Arkansas, California, Colorado, Idaho, Indiana, Iowa, Kansas, Kentucky, Missouri, Montana, Nebraska, Nevada, Oklahoma, Oregon, South Dakota, Utah, Washington and Wyoming.

How to sign up: Contact Big O’s franchise development team at 1-877-890-5874 or email [email protected]

Minimum purchase volume: No.

Fees: Franchisees must pay a royalty fee of between 4-5% of gross sales and contribute 4.45% of gross sales to Big O’s national and local advertising funds. Big O also matches spending on opening advertising made during the first three months (up to $15,000) for new franchisees. Big O is currently offering a discounted royalty rate of 2.5% during the first year of business for new franchisees, and 1.5% and 3% in the first and second years, respectively, of business for new franchisees who convert their independent automotive service stores to Big O.

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Dealer incentive trips and/or merchandise: Yes. Recognition and incentive programs offered throughout the year.


 

Conrad’s Tire & Auto

Name of dealer program: Xpress Tire & Auto Service Affiliate Dealer Program

Website: dealer.xpress-tire.com and xpress-tire.com

What the program offers: Consumer website with individual dealer landing pages, group and individual cable advertising, radio, free road hazard warranties, volume rebates, special purchase opportunities, signage, exclusive regional consumer rebates, special volume rebates with certain parts, and lubricant suppliers.

Brands offered: Goodyear, Dunlop, Kelly, Michelin, BFGoodrich, Uniroyal, Starfire, Doral, plus Conrad’s says it will source just about anything a dealer needs.

Exclusive brands offered: Cooper and Falken offered exclusively to wholesale customers. Conrad’s does not retail those brands.
Tires included in the program: Passenger and light truck with limited medium truck.

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Where is the program offered: North Central and Northeastern Ohio.

How to sign up: Must meet certain volume requirements. Contact Conrad’s for specifics.

Minimum purchase volume: Yes. Contact Conrad’s for specifics.

Fees: None.

Dealer incentive trips and/or merchandise: Yes, merchandise.


 

Continental

Name of dealer program: Continental GOLD Retailer Program

Website: contilink.com/GOLD

What the program offers: Engage 360 (Training), RPM (Real Performance Motivation) Incentive program for counter sales to consumer, sales tracking tools, dealer marketing suite (POS, logo’s, ad’s for print/radio/TV, wearable, etc.), showroom and signage programs, listing on Continental Tire and General Tire Dealer Locator, UHP Express Program, mailed POS kits for all national promotions, Total Confidence Program and Continental credit card.

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Brands offered: Continental and General Tire.

Tires included in the program: Passenger and light truck.

Where is the program offered: Nationwide.

How to sign up: Contact Continental and General Tire distributor or call Madonna Conroy 704- 583- 8747.

Minimum purchase volume: 400 units annually.

Fees: None.

Dealer incentive trips and/or merchandise: Yes. GOLD Trip ( 2,000 units annually earns a trip for two to an exotic location).


 

Bridgestone

Name of dealer program: Bridgestone Affiliated Retailer Nationwide Network

Website: affiliatedretailer.net

What the program offers: Advertising and promotion support, volume discounts, point-of-sale materials, training and education, online sales capabilities, social media marketing management, a credit card program, a nationwide tire protection plan and a nationwide extended service warranty program. Plus, preferred pricing on NAPA, Auto Zone and CARQUEST / Advance parts purchases; a National Lubricants Program; and access to Wagner, Moog, Robert Bosch, Interstate and many other brand name automotive parts through Bridgestone distribution centers.

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Brands offered: Bridgestone, Firestone, Fuzion and Primewell.

Tires included in the program: Passenger and light truck.

Where is the program offered: All 50 U.S. states.

How to sign up: Contact Bridgestone at 800-543-7522 or visit affiliatedretailer.net.

Minimum purchase volume: 225 Bridgestone-brand and Firestone-brand tires on a quarterly basis. Additional incentives are available for members that commit to higher in-house share and purchase volume.

Fees: Yes. Contact Bridgestone for details.

Dealer incentive trips and/or merchandise: Yes. Includes trips, wearables, displays, events, education, etc.


 

Falken Tire Corp.

Name of dealer program: Fanatic Program

Website: fanaticdealer.com

What the program offers: A loyalty program that rewards dealers for buying Falken Tires from one primary distributor. That loyalty is what helps the dealer build a consistent relationship with their distributor by getting regular assistance. Dealers are also added to a dealer locator on Falken’s website and have access to PEAK Training (falkenpeaktraining.com), warranties and credit cards. A rewards program allows dealers to transfer points into marketing material, gift cards, air mileage and tires. Four levels of volume discounts and exponential dollar payouts for specific product sales are also available.

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Brands offered: Falken.

Tires included in the program: Passenger, light truck and seasonal tires.

Where is the program offered: United States and Canada.

How to sign up: Dealers can either enroll online or if they are already working with a distributor who is a Fanatic distributor, then their outside account manager will be able to sign them up for the program. All dealers have to work through an established Falken Fanatic distributor. Email [email protected] for more information.

Minimum purchase volume: 60 tires per quarter to qualify for a payout.  That is only 20 tires per month.

Fees: None.

Dealer incentive trips and/or merchandise: Yes. Earn a payout each quarter and earn marketing points (which are also tiered based on volume).


 

Cooper

Name of dealer program: Two dealer programs: Medallion (Cooper) and Century (Mastercraft)

Website: Contact Cooper territory manager or distributor for more information.

What the program offers: Marketing insights and assistance, product education, and other tools and techniques to help build business.

For more information: Contact Cooper territory manager or distributor.


 

Giti

Name of dealer program: GT Radial SMART Program

Website: gtradialsmartprogram.com

What the program offers:

• For wholesalers: Associate dealer program, marketing support funds, POP site access, marketing kit, signage, promotional materials and online training (treadacademy.com).

• For retailers: Marketing support funds, POP site access, marketing kit, promotional materials, signage and online Training (treadacademy.com).

• For associate dealers: Quarterly tire credit payouts, marketing kit, signage and online training (treadacademy.com).

Brands offered: GT Radial.

Tires included in the program: Passenger and light truck.

Where is the program offered: All 50 U.S. states.

How to sign up: Complete enrollment form, sign confidentiality agreement, submit associate dealer purchases quarterly and have at least one employee complete all PCR/LTR training modules on treadacademy.com.

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Minimum purchase volume: 24 units to enroll as associate dealer.

Fees: None.

Dealer incentive trips and/or merchandise: Yes. Merchandise and incentive trips.


 

Goodyear

Consumer Program: Goodyear Tire & Service Network

What the program offers: A total business solution for consumer tires and automotive service. Benefits of the program include nationwide warranties, national account support, training, and vendor parts and equipment purchase programs. The comprehensive marketing program includes point of sale materials, advertising support, the Goodyear credit card, national rebates, websites and other digital assets.

How to sign up: Direct and G3X customers can work with their local Goodyear account manager to be nominated for the Tire & Service Network program.

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For more information: Contact [email protected]

Commercial Program: The Goodyear Commercial Tire & Service Network

What the program offers: Network leverages the power of the Goodyear brand to drive fleets to member dealers’ locations. Benefits of Goodyear Commercial Tire & Service Network membership for dealers include enhanced delivery commissions; priority Goodyear-Fleet HQ Emergency Roadside Service call dispatching; signage; priority placement on the goodyeartrucktires.com dealer locator; access to Goodyear Learning Center training; a purchasing program for tools and supplies and equipment.

For more information: Contact [email protected]


 

Hankook

Name of dealer program: Hankook ONE program

Website: onehankooktireusa.com

What the program offers: Monetary rewards based on purchases, marketing materials, travel rewards, and training opportunities.

Brands offered: Hankook.

Tires included in the program: Passenger and light truck.

Where is the program offered: Continental U.S.

How to sign up: Contact Hankook ONE distributor.

Minimum purchase volume: 24 tires and must maintain a minimum level of 60 tires per quarter.

Fees: None.

Dealer incentive trips and/or merchandise: Yes.


 

Independent Tire Dealers Group LLC

Name of dealer program: Independent Tire Dealers Group LLC (ITDG)

Website: itdgusa.com

What the program offers: Tires, automotive parts, equipment, shop supplies, wheels and accessories, oil and lubricants, marketing and advertising programs, and office items. Plus, vendor programs that provide ad support, training, warranties and consumer credit cards.

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Brands offered: Continental, General, Cooper, GT Radial, Hankook, Laufenn, Pirelli, Yokohama, Kumho, Nexen, Sumitomo, Landsail, Roadmaster, Samson, Aurora, Advance, Alliance, Galaxy and Primex.

Exclusive brands offered: Some semi-exclusive brands. Contact ITDG.

Tires included in the program: Passenger, light truck, medium truck, ag, OTR, ST trailer, ATV, golf cart and specialty tires.

Where is the program offered: Throughout the United States. Currently in 42 states.

How to sign up: Call the ITDG Office at 561.630.8737 or email [email protected] for more information.

Minimum purchase volume: $200,000 annually.

Fees: $600 per quarter.

Dealer incentive trips and/or merchandise: Yes. Individual vendors provide incentive trips and merchandising. ITDG also pays annual volume-bonus to all members and substantial dividends to member stockholders.

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K&M Tire

Name of dealer program: Mr. Tire in some states where distribute and Big 3 Tire in all states where distribute. Limited in Ohio, Indiana and Louisiana from using the Mr. Tire name due to another entity that has legal right to the name in these states.

Website: big3tire.com and mrtireoutlet.com

What the program offers: Exclusive consumer rebates, national account parts programs and the Synchrony Mr. Tire/Big 3 Tire credit card. Other benefits include periodic retail spiffs, website development, dealer locater, marketing support, customer loyalty program, nationwide service warranty program, national account uniform program, equipment and accessories, shop management programs, discounted office supply program, signage program, ALLDATA AutoMD, online ordering portal for wheels and Mr. Tire/ Big 3 Tire Top Shop Award.

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Brands offered:

• Passenger/Light Truck:  Bridgestone, Firestone, Fuzion, Primewell, Goodyear, Dunlop, Kelly, Fierce, Continental, General, Cooper, Mastercraft, Zeon, Hankook, Yokohama, Kumho, Falken, Pirelli, Mickey Thompson, Dick Cepek, Thunderer, Greenball, Lanvigator, Michelin, and BFGoodrich.

• Commercial Truck Tires:  Bridgestone, Firestone, Dayton, Michelin, Goodyear, Dunlop, Kelly, Continental, General, Hankook, Yokohama, Roadmaster, Double Coin, Kumho, O’Green, Supercargo, Aosen, and Longmarch.

• Farm/Utility Tires and Tubes:  Firestone, BKT, Mitas, Cultor, Trelleborg, Carlisle, Speedways, Gladiator, Hi-Run, Rhinogator, Firestone Tubes and Co-op Tubes.

Where is the program offered: Ohio, Michigan, Indiana, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Kansas, Oklahoma, Texas and portions of Montana, Colorado, Wyoming, Missouri, Louisiana and Pennsylvania.

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How to sign up: Online via the Mr. Tire/Big 3 Tire websites, call HQ at 419-695-1061 ext. 1176 or contact local K&M Tire sales representative.

Minimum purchase volume: 400 annual units (of any tire brand or type).

Fees: None. Only fees or charges that could be incurred would be associated with some preferred vendor partner programs which are a la carte.

Dealer incentive trips and/or merchandise: Incentive trips are possible with the parent company K&M Tire. The requirements for this opportunity are not connected to the Mr. Tire/Big 3 Tire Program.


 

Kenda

Name of dealer program: Kenda Traction

Website: kendatraction.com

What the program offers: Black Card rewards, Co-op Kenda Store Rewards, marketing portal, dealer locator and the Kenda Konnection E- Newsletter. Kenda plans to enhance the Traction program by providing educational programs, prepared advertising and promotional enhancements as Kenda increases its market share, revenue and product offerings.

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Brands offered: Kenda.

Tires included in the program: Passenger and light truck.

Where is the program offered: Across the U.S.

How to sign up: Visit program website at kendatraction.com, login and complete the registration page.

Minimum purchase volume: When you purchase 125 or more tires quarterly, you are eligible to earn rewards. The program is tiered, so the more tires you purchase, the higher your payouts. Purchases of 125-249 tires qualify for Tier 1. Purchases of 250-399 tires qualify for Tier 2 and 400 tires or more qualify for Tier 3 and the highest payouts. Once you’ve reached the threshold of 125 units in a quarter, you will receive payouts of Black Card Rewards and co-op dollars that correspond to the tier you’ve reached. Also offers an annual catch-up provision so that dealers are not penalized for seasonality.

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Fees: None.

Dealer incentive trips and/or merchandise: Yes. In addition to earning rewards on the Black Card, Kenda Traction Associate Dealers also have the opportunity to earn and spend points on merchandise in the Kenda Store.


 

Kumho

Name of dealer program: The Kumho Tire Premium FUEL Program

Website: Kumhoportal.com

What the program offers: POP/POS items, quarterly bonuses, annual volume bonuses and travel bonuses for hard work.

Brands offered: Kumho Tire product brands include Ecsta, Solus, Crugen, Road Venture and Sense.

Tires included in the program: Passenger, light truck, SUV and CUV.

Where is the program offered: All 50 U.S. states.

How to sign up: Visit the Kumho Tire dealer portal at kumhoportal.com.

Minimum purchase volume: 36 units per quarter on average of 144 units a year.

Fees: None.

Dealer incentive trips and/or merchandise: Yes. Can receive incentive trips and merchandise on top of the quarterly and annual volume bonuses that the program offers.

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Michelin North America

Name of dealer program: Alliance Associate Dealer Program

Website: Contact local MAST area manager or contact an authorized Michelin Alliance distributor.

What the program offers: Business development funds that can be used for advertising, dealer promotion and other improvements; online and local dealer training at Sales Training Center in Greenville, S.C; high performance and light truck tires training; and Michelin Dealer Connect website site to help manage marketing funds, create ads and mailers, view credits, submit claims online and access all the resources necessary for promotions and advertising, including Internet.

Brands offered: Michelin, BFGoodrich and Uniroyal passenger tires available to direct independent dealers.

Tires included in the program: Passenger and light truck tires, but also able to receive credit for purchases of specific truck tires. Michelin’s MATT division in process of launching a program for truck tire dealers. Michelin’s AG group also offers a program for associate dealers, modeled after the P/LT AAD program.

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Where is the program offered: All 50 U.S. states.

How to sign up: Interested dealers should contact the local MAST area manager or may contact an authorized Michelin Alliance distributor.

Minimum purchase volume: 400 Michelin and BFGoodrich (combined) passenger and light truck units per retail point-of-sale during the calendar year. For dealers unable to immediately commit to the 400 unit level, Michelin also offers the “Open Market Associate” dealer program to introduce dealers to the online eStatements and cash rebates (other conditions and limitations do apply). Dealers joining the program mid-year receive pro-rated goals. Four other other “BIB Levels” with increasing benefits and rewards, based on unit volume.

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Fees: None.

Dealer incentive trips and/or merchandise: Yes. Incentives and other benefits including incentive trips.


 

Mickey Thompson

Name of dealer program: Mickey Thompson Marketing Alliance.

Website: mickeythompsontires.com/mtma

What the program offers: Reward-centered program based on the commitment level that the member selects. Both tires and wheels count towards achieving program goals and all rewards are added to a reloadable card (U.S. only) each quarter for members. Members become “preferred” dealers and are featured on the Mickey Thompson website and have access to training sites, plus member-only promotions called “Power Promotions.”

Brands offered: Mickey Thompson Performance Tires & Wheels and Dick Cepek Tires & Wheels.

Tires included in the program: All MT and DC tires and wheels count toward the program except accessories.

Where is the program offered: All 50 U.S. states.

How to sign up: Visit mickeythompsontires.com/mtma or talk to Mickey Thompson distributor.

Minimum purchase volume: 8-unit purchase.

Fees: None.

Dealer incentive trips and/or merchandise: Yes, merchandise.


 

myTireShop

Name of dealer program: myTireShop

Website: myTireShop.com

What the program offers: Live online retail shopping tool, dealer controls tire prices displayed, tire advisor to assist by phone or live chat, nationwide road hazard warranty, roadside assistance, nationwide service warranty, extended financing with no interest for six months, parts rebates, sales and product training.

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Brands offered: Continental, General, Mastercraft, Michelin, BFGoodrich, Uniroyal, Kumho, Yokohama, Nexen, Nokian, Hemisphere, GT Radial, Goodyear, Bridgestone and Firestone.

Excludive brands offered: None.

Where is the program offered: Central and Eastern Pennsylvania, New Jersey, Lower New York State including select New York City Boroughs.

How to sign up: Visit MyTireShop.com/dealerinfo.

Minimum purchase volume: 300 units annually.

Fees: $59 – $159 per month.

Dealer incentive trips and/or merchandise: Yes. Annual dealer trip.


 

Nexen Tire America

Name of dealer program: Next Level Associate Dealer Program

Website: nexennextlevel.com

What the program offers: Volume discounts in the form of quarterly rewards paid by reloadable cash card.

Brands offered: Nexen.

Tires included in the program: Ultra high performance, passenger and SUV/light truck.

Where is the program offered: All 50 U.S. states.

How to sign up: Contact primary Nexen distributor.

Minimum purchase volume: 100 units per quarter for quarterly rewards and 400 per year to allow year-end catch up.

Fees: None.

Dealer incentive trips and/or merchandise: Yes. Tire purchases generate a separate account of points that can be redeemed for merchandise.


 

Pirelli Tire North America

Name of dealer program: FasTrack

Website: fastrack.pirelli.com

What the program offers: Volume rebates, warranties, advertising funds, store signage and training/education. Plus, lucrative rewards available on a quarterly basis, including multiple reward trips and rewards specifically for sales personnel with the opportunity to buy from both a primary and secondary distributor.

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Brands offered: Pirelli.

Tires included in the program: All Pirelli passenger and light truck products.

Where is the program offered: Throughout the U.S.

How to sign up: Submit a FasTrack enrollment form through participating FasTrack distributor to start the process for approval.

Minimum purchase volume: No minimum annual requirement, but 24 tires must be purchased within the first 30 days after the enrollment form is approved.

Fees: None.

Dealer incentive trips and/or merchandise: Yes, merchandise and trips.


 

Point S/Tire Factory

Name of dealer program: Point S

Website: pointstire.com (soon to be rebranded from tirefactory.com)

What the program offers: Members of Point S own the company and warehouses, and members direct advertising spent by regional committee, with100% of the monthly bill available to be spent by the committee. Volume bonus rebates, members share profits “patronage,” parts programs with rebates, member training platform with short retail friendly training content, online ordering system integrated with a POS system for ordering and pricing and with Motor and Epicor, group life and disability programs, digital marketing programs with lost service management, TIA Training support, store supported warranties and retail website.

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Brands offered: Goodyear, Hankook, Laufenn, Cooper, Nokian, Yokohama, Tornante, Falken, Dunlop, Kelly, Fierce, Price Point lines, BKT, Titan, Camso and Michelin.

Exclusive brands offered: Yokohama’s Tornante in Western U.S. states and Point S winter tire. More Point S private label tires and products on the way.

Tires included in the program: Passenger, light truck, medium truck, OTR and ag.

Where is the program offered: Western U.S., with nationwide network developing under Point S.

How to sign up: Visit jointirefactory.com (soon to be joinpoints.com)

Minimum purchase volume: 1,200 units per year.

Fees: Required capital investment. $500 monthly, which is fully refundable with earnings when member retires or leaves, plus minimum $800 advertising contribution (directed by members).

Dealer incentive trips and/or merchandise: No.


 

Tire Alliance Groupe (TAG)

Name of dealer program: Tire Alliance Groupe

Website: tirealliance.com

What the program offers: Exclusive tire brands, preferential pricing, volume bonuses, growth bonus, roadside assistance on tire brands, credit card programs, parts programs, TPMS programs and oil/lubricant programs.

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Brands offered: Autogrip, Blacklion, VeeRubber and Yokohama’s Tornante

Tires included in the program: Passenger, STR and MTR.

Where is the program offered: All of U.S. and Canada.

How to sign up: Send inquiries to [email protected] or call 973-850-0121.

Minimum purchase volume: Yes. Contact TAG for specifics.

Fees: None.

Dealer incentive trips and/or merchandise: Yes.


 

Tire Centers LLC (TCi)

Name of dealer program: T3

Website: tcitips.com

What the program offers: Ad support, training, warranties, credit cards, Web support and volume discounts, plus best practices, benchmarking, marketing and operational consultation and progress reporting.

Brands offered: Contact TCi for brands.

Tires included in the program: Passenger and light truck only.

Where is the program offered: All 50 U.S. states.

How to sign up: Contact local DDSM or DC Manager, or contact TCi via tcitips.com.

Minimum purchase volume: Yes. Contact TCi for specifics.

Fees: Yes. Contact TCi for specifics.

Dealer incentive trips and/or merchandise: Yes. Dealers can qualify for the annual Great Escape trip by obtaining purchase goals, plus exclusive POP items, promotions and spiff opportunities.

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Tire Pros

Name of dealer program: Tire Pros

Website: tirepros.com

What the program offers: Coast-to-coast brand identification with over 700 fellow Tire Pros locations across the country, exterior and interior merchandising design and material support, a complete marketing team (marketing manager, coordinator, media buyer and graphic designer), Tire Pros-exclusive promotions (Local Dealer Days) from key tire manufacturers, four Regional Dealer Councils and one National Dealer Council, online training (P.R.O.S. Training) and in-store and regional training seminars for employees, owner training courses (Tire Pros Universities), Dealer Think Tank Discussions, business advisory services, purchasing and rebate programs established through American Tire Distributors, nationally-negotiated buying programs, nationwide tire and service warranty and the Tire Pros Preferred Customer Credit Card.

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Brands offered: All major tire and wheel brands carried by ATD, plus special pricing on major brand shop equipment.

Exclusive brands offered: No exclusive brands but Tire Pros dealers have access to exclusive promotions and enhancements to select existing tire vendor programs offered through ATD.

Tires included in the program: All categories carried by ATD: passenger, light truck, medium truck, ag, industrial, trailer, and lawn and garden.

Where is the program offered: All lower 48 U.S. states.

How to sign up: Contact ATD account representative.

Minimum purchase volume: Guidelines, but no requirements. Contact ATD account representative for specifics.

Fees: Yes. Fully disclosed only during a Franchise Presentation as per Federal Trade Commission guidelines.

Dealer incentive trips and/or merchandise: Yes.


 

Tire Solutions Inc.

Name of dealer program: Tire Solutions Installer

Website: mytiresolutions.com

What the program offers: Marketing assistance and POS materials, displays and signage, national account programs, uniforms, dealer credit cards, financial bench marking, training, volume discounts and extended warranties – including road hazard.

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Brands offered: Toyo, Hankook, Sumitomo, Firestone, Goodyear, Harvest King, BKT and Sailun.

Exclusive brands offered: Vanderbilt and Westlake.

Tires included in the program: Passenger, light truck, ag and medium truck.

Where is the program offered: Minnesota, Mississippi, upper peninsula of Michigan, North Dakota, South Dakota and Iowa.

How to sign up: Call toll free at 877-242-1727 or visit mytiresolutions.com.

Minimum purchase volume: 24,000 annual purchases.

Fees: None.

Dealer incentive trips and/or merchandise: Yes.


 

Toyo

Name of dealer program: Driven Associate Dealer Program

Website: dealerportal.toyotires.com

What the program offers: Merchandising materials, POP materials, the T3 Training program, photography, logos, customizable ads and cash rewards via a reloadable debit card. Driven dealers are also listed on the toyotires.com website. Three tiers: All Season Performance, High Performance and Ultra-High Performance. Dealers that achieve Ultra-High Performance level within four consecutive quarters in a calendar year are eligible for the Toyo Tires signage program.

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Brands offered: Only Toyo branded tires are included in the program.

Tires included in the program: All Toyo product purchases count toward the three tiers, but only passenger and light truck offer payouts.

Where is the program offered: Throughout the U.S.

How to sign up: Contact local Toyo wholesaler or Toyo regional sales manager. The enrollment process includes an online application and a minimum purchase once the application is approved. Once enrolled, the Driven dealer can track their purchases and payouts through the Driven website.

Minimum purchase volume: 50 units to enroll, then 100 units per quarter to qualify for payouts.

Fees: None.

Dealer incentive trips and/or merchandise: Yes. Ultra-High Performance level dealers with bonus awards of Toyo-branded merchandise. Cash rewards based on their Tire Payout Level: All Season Performance, High Performance and Ultra-High Performance. Rewards are received via a reloadable debit card. Once a Driven dealer purchases 100 tires in a quarter reaching the “All Season Performance” payout level for the first time, they will receive a Milestone packet that includes a Toyo floor mat, “Toyo Tires Authorized Dealer” window decal, No Regrets Trial Offer window decal and counter card, and Connect magazine.

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U.S. AutoForce

Name of dealer program: Tire One / Tread Pros/ DealerForce
Tire one is the premium program, Tread Pros is a step down from premium and Dealer Force is the simplest program. Programs include different pay scales and volume requirements.

Website: Contact U.S. AutoForce.

What the program offers: Advertising and marketing support, private label credit card, e-commerce tools, mobile app, spiff program, road hazard warranty, shop management training, profit performance groups and membership service discounts.

Brands offered: All manufacturer brands. Tire One and Tread Pros built to plug into manufacturer program and enhances 32 different brands.

Tires included in the program: Passenger and light truck.

Where is the program offered: Florida, California and areas of the upper Midwest including Minnesota, North Dakota, Wisconsin, Illinois, parts of Michigan and Ohio, parts of Indiana, Nebraska, Mississippi, Oklahoma, Denver, Colo., area, New Mexico, Wyoming, Montana and Kansas.

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How to sign up: Contact U.S. AutoForce.

Minimum purchase volume: Yes. Contact U.S. AutoForce for details.

Fees: DealerForce is free and Tire One and Tread Pros have fees. Contact U.S. AutoForce for details.

Dealer incentive trips and/or merchandise: Yes.


 

Yokohama

Name of dealer program: Yokohama Advantage Associate Dealer Program

Website: advantage.yokohamatire.com

What the program offers: Lucrative cash payouts up to 6% of purchases, flexible travel rewards up to $1,500, uncapped marketing funds up to 3%, signage, showroom displays and other POS material, training support through the online training module Exceed, and exclusive pricing from leading industry partners that manage consumer financing programs, website development and Internet marketing, national warranty and road hazard programs, and other tire dealer-related services. Also offer a commercial Advantage program with similar rewards.

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Brands offered: Yokohama.

Tires included in the program: Passenger and light truck. The commercial Advantage program includes all Yokohama medium truck tires (OTR and light truck commercial tires are not eligible).

Where is the program offered: Nationwide.

How to sign up: Fill out the associate dealer enrollment form with designated Advantage distributor, place a minimum unit opening order with that distributor, and the distributor submits the enrollment to Yokohama for approval.

Minimum purchase volume: Yes. Contact Advantage distributor for details.

Fees: None.

Dealer incentive trips and/or merchandise: Yes. Based on annual unit requirements, dealers can earn an annual travel voucher up to $1,500 to book a vacation of their choosing.  Based on quarterly tier attainment, dealers can also earn showroom displays to display Yokohama products.

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