Goodyear Tire & Rubber Co. is going one more step beyond in its efforts to support U.S. troops.
The tiremaker produced a special one-off version of its NASCAR race tires for last weekend’s Nationwide and Sprint Cup races at Daytona. Some of those used race tires have been autographed by popular NASCAR drivers and are now being offered to collectors and fans through the Goodyear Support Our Troops Charity Auction, being held online at Goodyear.com through July 17.
The Goodyear Eagle race tires feature a never-before-seen design featuring the words “Support Our Troops.” The tires have been autographed by a wide range of drivers, including Ryan Newman, Jeff Gordon, Jimmie Johnson, Carl Edwards, Kyle Busch, Dale Earnhardt Jr. and others.
Proceeds from the sale of all auction items, including the Goodyear tires and several items donated by NASCAR sponsors, will go directly to Support Our Troops, a nonprofit nationwide organization whose highly effective programs deliver more than $8 million per year in care packs and requested items to the front lines, positive support at home, kids’ camp assistance and more.
A minimum bid price was set for each tire, and will be displayed in each individual listing.
“We are showing our support for the uniformed men and women who protect us and our families with a special message on the premier spot on our race tires,” said Kris Kienzl, Goodyear’s NASCAR marketing manager. “This program also waves the green flag on our fundraising and support campaign the first lap of which will be the autographed tire auction.”