Monroe’s “Shockmobile” spent June touring much of the Northeastern U.S. with its “Everything Gets Old. Even Your Shocks” message. The tour now moves into its second leg, visiting cities around the Midwest.
The Shockmobile is a 25-foot-long, 10-foot-high, translucent Monroe OESpectrum shock absorber. The mobile marketing vehicle helps millions of consumers learn the importance of having their shock absorbers and struts inspected at 50,000 miles, Monroe said.
The vehicle made appearances at the Yankee vs. Boston game in New York, visited Washington D.C., stopped at the Niagara Falls and more already this summer.
“Our first three-week tour was a lot of fun as the Monroe ambassadors visited customers throughout the Northeast. It was also a real eye-opener for tens of thousands of consumers, many of whom reported how ‘shocking’ it was to see a 25-foot-long rolling shock absorber that glows in the dark,” said Denise Hanefeld, marketing coordinator for the Monroe brand. “Perhaps most important is the fact that our web traffic at Monroe.com and follower engagement on each of our social media channels are growing substantially as a result of this consumer education initiative.”
The next leg of the tour kicks off mid-July and includes several college football venues this fall, Monroe said.
As part of the tour, Tenneco will award weekly prizes on a random basis to consumers who share photos and videos of the Monroe vehicle and its drivers via Facebook.com/MonroeShocks and the @MonroeShocks Twitter feed.
