You’re in business to make money. And just how to do you make money? By selling tires and performing undercar work? No.
You make money by providing customer service. Satisfied customers translate into bigger profits. Customers crave honesty, and they seek out companies that maintain commitment to customer service.
In fact, you might do better to never think of “profit,” or of the nest sale. Instead, focus only finding out exactly what each customer wants and needs, and then satisfy those needs completely. When a business, such as a tire dealership, focuses on these goals, profit will be the by-product.
What do customers want? They form deep loyalties with businesses that:
• Take the time to listen
• Respond promptly and accurately to questions and problems
• Don’t rigidly adhere to policies when the policies do disservice
• Offer outstanding warranties on products and services and stand behind them
• Educate the customer about products and services
• Go the extra mile when problems arise.
• Provide real value – not necessarily the lowest prices
These can be considered the essence of customer service, and of good business practices. If you’ve based your company on these principles, surely you have found business success and financial rewards. Those who focus on selling product and moving to the next customer are probably struggling today.
– Source: Tire Review Business Toolbox
