Selling the Three-Peak Mountain Snowflake Symbol - Tire Review Magazine

Selling the Three-Peak Mountain Snowflake Symbol

In this video, Tire Review's Maddie Winer reviews the one symbol on tires you can point out to customers if they’re looking for safe driving in snowy conditions, from the Tire Review Continental Garage Studio at Babcox Media.

When a customer looks at their tire sidewall, they probably see a circus of numbers and letters, and they don’t really know what they mean. But you, as a tire dealer, can help. In this video, Tire Review’s Maddie Winer reviews the one symbol on tires you can point out to customers if they’re looking for safe driving in snowy conditions, from the Tire Review Continental Garage Studio at Babcox Media.

You’ve probably seen a mountain symbol with a snowflake on top of it on the sidewall of a tire when you’re selling a particular set to a customer. This is a tire’s three-peak mountain snowflake symbol and is stamped on the sidewall of tires that meet required performance criteria in snow testing. With this symbol, a tire is considered severe snow service-rated.

That means the tire has undergone additional testing to ensure winter weather usability. This standard came about in 1999 when the U.S. Tire Manufacturers Association (USTMA) and the Rubber Association of Canada (RAC) agreed on the three-peak mountain snowflake to identify passenger and light truck tires that attain a traction index equal to, or greater than 110 during traction tests.

The industry-standard test to determine if a tire gets the three-peak mountain snowflake logo is an acceleration test to measure traction on medium-packed snow. Braking and turning on snow, along with ice traction are not components of the test.

Tires branded with the three-peak mountain snowflake symbol are expected to provide better snow traction beyond a standard M+S branded all-season tire.

So, the next time a customer comes in concerned about buying tires that will give traction in snow, point the three-peak mountain snowflake symbol out to them and explain it. Chances are, it will give them peace of mind when confronted with the elements.

You May Also Like

Three spark plug service and replacement tips

How to avoid and overcome roadblocks that may come up during the removal or installation of spark plugs.

Continental-sparkplug

Changing your spark plugs can either be a quick and simple task, or a painful chore. Roadblocks may pop up during the removal or installation of the plugs, but follow these three tips to breeze through a spark plug service.

The first tip is to use chemical tools to help pull the plugs out. To ease the removal of stubborn spark plugs, technicians can apply fluids like liquid penetrant or in-tank fuel injector cleaner to dissolve corrosion and carbon deposits between the plug threads and the head. Allowing the fluid to sit for an extended period enhances its effectiveness. 

Strategies for employee engagement and effective hiring practices

Managers play a pivotal role in shaping company culture and setting the tone for the organization.

TR-Continental-hiring
Effective shop management goes beyond sales growth

Shops that are run with an intentional focus on core business fundamentals tend to be the most successful in the long run.

TR-Continental-growth
Three cures for the most common TPMS customer complaints

After nearly two decades of existence, some key difficulties remain when it comes to TPMS service procedures and tools. 

TR-Continental-tpmscomplaints
Quality replacement parts matter more than ever

As cars get fancier and more advanced, you need components that are tougher and more reliable.

TR-Continental-replacement parts

Other Posts

Continental appoints new ‘head of region’ for the United States and Canada

In this role, he will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
Continental’s ContiConnect Lite to allow digital tire management for OTR tires

Continental said ContiConnect Lite helps fleet managers monitor the condition of their tires via bluetooth.

ContiConnect-Lite-OTR
Continental introduces digital tool to check truck tire health

Continental said it’s allowing fleets and truck drivers to test the system for free and users can configure up to five vehicles.

continental_pp_conticonnect_lite
The heroics of anti-lock braking systems

ABS plays a vital role in maintaining vehicle stability and control during braking.

Continental-antilock Brakes