Michelin is now the official tire of Sebring International Raceway, and Michelin North America’s latest UHP line will get prominent play at the track during the upcoming Twelve Hours of Sebring.

Due for an April debut, the Michelin Pilot Super Sport will be featured on new signage around the Sebring track, which will be unveiled during the Mar. 16-19 endurance race weekend.

“It is very fitting that we begin the North American launch of our outstanding new Michelin Pilot Super Sport tire here at Sebring, the home of America’s premier sports car endurance event, the Twelve Hours of Sebring,” said Don Byrd, vice president, marketing, Michelin Americas Small Tires. “The turn 17 bridge linking the pit and paddock area to the infield and the fans is the ideal visual link connecting our Michelin Pilot Super Sport tire’s endurance racing technology to consumers.”