Russian Launch for Pirelli Calendar - Tire Review Magazine

Russian Launch for Pirelli Calendar

Moscow is the venue for the launch of Pirelli’s 2011 calendar, tying in nicely with the tiremaker’s latest thrust into that country.

In its almost half-century, the Pirelli calendar has gained an enviable reputation for presenting some of the world’s most beautiful women. This time around, however, under the artistic direction of Karl Lagerfeld, the calendar has diversified to include something for everyone.

In a departure from the previous 37 editions, men are featured alongside the female models in the 36 photos that make up the 2011 Calendar.

Titled “Mythology,” the 2011 Pirelli calendar is a photographic interpretation of some of classical civilization’s most remarkable aspects. The 36 photos that make up the calendar show 24 different subjects, including gods, heroes and myths. Lagerfeld has “sculpted” these photos both in terms of their aesthetic rigor and for the recurring references to the art of sculpture and its classical tenets. All the photos are in black and white, a medium intended to lend character to the images and give them a certain three-dimensionality through the careful use of light.

Actresses and models bring these new heroes to life and depict a new concept of the beautiful, commented Lagerfeld. In total, 21 protagonists were snapped for the 2011 calendar – 15 female models, five male models and the American actress Julianne Moore. Great Britain is represented by Jake Davis, one of the men setting foot for the first time in what has traditionally been female-only territory. (Tyres & Accessories)

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