Rotary Lift/Dover Industries has redesigned its website to showcase more videos, images and product information to improve the user experience.“The new site features a very clean design, but we have still managed to fit more visuals and information on its pages than before,” said David Fischmer, marketing manager for Rotary Lift’s parent company, Vehicle Service Group. “That’s because the product pages are better organized and easier to navigate.”
The new rotarylift.com homepage features a rotating slideshow of the company’s vehicle lifts in action, highlighting the variety of products available. Links below the slideshow allow users to quickly find car lifts, truck lifts and the distributor contact page. A customer installation gallery includes images of Rotary Lift Mach series mobile column lifts, SmartLift in-ground lifts and more Rotary Lift products working in real-world garages.
Videos are a prominent feature on the new site. The homepage includes a featured video that is updated regularly. Customer testimonial videos can also be found on the new video library page, which also organizes Rotary Lift’s product spotlight videos.
