The football site that was first launched in 2005 is now online with a new layout that offers not just background reports on South Africa and the players, teams and coaches in the worldwide qualification matches, but also statistics, attractive competitions and interactive content. Conti adds that, thanks to a content cooperation with the “sid” sport information service, the site will remain up-to-date.
"Our ‘Insights’ series is particularly popular even amongst media representatives, providing regular information on individual players, the culture of the home nation and Continental’s activities in the worlds of soccer and tire development. In order to reach even more soccer followers, we’ve decided to offer the Web site in Spanish and French, as well as German and English," commented Conti press spokesman Alexander LÜhrs.
In addition to the aforementioned changes, parts of the previous online games platform, www.ContiFanWorld.com, will be integrated into the new site. "In the future, we want to offer just one soccer Web site, but one which caters to different target audiences,” explained Dirk Rockendorf, head of E-business for passenger and light truck tires. “That’s why we’ve added the ContiTireTwist game from the start – to offer not only extensive information, but also good entertainment."
All online campaigns from the 2010 FIFA World Cup official sponsor now link to www.ContiSoccerWorld.com, which Conti states will increase the number of hits on its site.
"Soccer sponsorship has established itself as an ideal communication platform for us,” added LÜhrs. “Having been motivated by the positive experiences, particularly at the 2006 FIFA World Cup and UEFA EURO 2008, we now want an even better connection to our numerous activities in the soccer world so that we can achieve even greater transparency. We’ve also got some ideas in the pipeline for interactive content for the FIFA World Cup 2010. The opportunity for real soccer fans to win tickets for several-day, all-inclusive trips with flights, transfers, accommodation and a match ticket is just the beginning. So it’s well worth regularly checking our new ContiSoccerWorld site."
The new football platform has a modular design and will continue to be expanded up to the 2010 FIFA World Cup. Conti says the next step will be a Facebook integration that will allow users to register and sign on to ContiSoccerWorld via their Facebook accounts, amongst other features. (Tyres & Accessories/Staffordshire, U.K.)
