First launched by Clarence Shook as the family-owned “Rancho Jeep Supply” in Los Angeles, Tenneco’s Rancho brand will celebrate its 60-year-long history during 2015.
Tenneco kicked off the celebration at this year’s SEMA Show in Las Vegas where Rancho’s booth included a 2014 Jeep Wrangler JK and 1952 Jeep Willys that featured an array of Rancho systems, shocks and accessories.
“It’s an exciting milestone for such a renowned brand,” said Chris Gauss, director, performance products, Tenneco. “The Rancho brand has been a leader in the off-road industry – through community involvement, product development and strategic global alliances – from the start and continues to adapt to this dynamic industry.”