Purolator Launches New Campaign - Tire Review Magazine

Purolator Launches New Campaign

Vehicle filter maker Purolator has launched a new consumer advertising and promotional campaign designed to build awareness and demand for its products among do-it-yourselfers.

Based on a new tag line "Keep It Pure," the new program includes TV, radio, print, and on-line advertising, and is expected to generate more than half a billion consumer impressions.

"This new promotional program is Purolator’s most ambitious marketing effort ever," said Ramon NuÑez, director of filtration for Bosch, joint venture owner of Purolator Filters NA. "It is a massive initiative geared toward supporting our customers and driving traffic into their stores. We are committed to being the best-selling brand of filters in the automotive aftermarket, and this campaign is solid evidence of that commitment." (Tire Review/Akron)

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