Pirelli Tire has signed the European Road Safety Charter, emphasizing its commitment to “reduce traffic accidents through continuing international initiatives in the years to come,” according to the tiremaker. The Charter, promoted by the European Commission, was signed in Rome during the Italian stage of the European Safety Charter National Tour.
“Safety has always been our focus. Pirelli means performance everywhere in the world, but there is no performance without unsuitable levels of safety,” said Alessandro D’Este, managing director of Pirelli Tire Italia. “This is the reason we have always been committed to a continuous search for products and solutions for sustainable mobility, and undertaken many initiatives to promote a safety culture among our customers, our partners and our retail networks. The signing of the European Charter is a confirmation and a reinforcement of this engagement we have.”
The charter has been signed by more than 1,900 European institutions and private entities.
Pirelli emphasized its efforts to increase consumer awareness about choosing high quality tires, as well as planning proper maintenance programs in order to prevent road accidents. Those activities are carried out through awareness-raising tools such as official information notes, dedicated sections on corporate websites, newsletters, workshops and training courses for retailers and end-consumers.
Also, large-scale prevention campaigns are currently set up mainly throughout heavy traffic periods, during which Pirelli said it makes mobile working stations available for free tire pressure checks and overall efficiency measurement for all drivers. In 2010, the campaign reached 25 millions motorists in Italy alone, according to the tiremaker.
