Pirelli P Zero tires were fitted on some of the most anticipated new models as original equipment at this year’s 2014 New York International Auto Show, increasing the company’s North American presence. Of note, Pirelli is featured on the 2015 Ford Mustang Convertible, with a special display on top of New York City’s Empire State Building. In addition, the 2015 Ford Mustang 50
-Year Limited Edition model comes equipped with ultra high performance, Y-speed-rated Pirelli P-Zero summer tires.
Pirelli fitments featured at the show included the 2015 BMW X4, SRT Viper TA Anodized Carbon Special Edition featuring P Zero Corsa Asimmetrico 2 tires and the Alfa Romeo 4C. The Aston Martin DB9, Audi R8 V10+, BMA 750Li, Jaguar CX 17 Concept Car/ F-Type Coupe, Lincoln MKX, the Porsche 911 Targa 4 / Turbo S, the Bentley Flying Spur V8, and Mercedes CLS AMG V8
Twin Turbo, as well as the Maserati GranTurismo MC Centennial Edition Range were also at the New York-based show with Pirelli tires.
Land Rover also unveiled their Discovery Vision concept car, a visionary new vehicle for the leisure category featuring advanced laser technology, smart glass and Pirelli tires.
Pirelli also launched the new Cinturato P1 Plus tire, a summer ultra high performance tire for luxury, mid-size, full-size and sport cars.