Pirelli Bringing Truck Tires to US

Pirelli Bringing Truck Tires to US

Pirelli Tyre S.p.A. is bringing a line of truck tires to North America. The tiremaker announced the new tire line and its new business entity, TP Commercial Solutions LLC, during the Mid-America Trucking Show in Louisville, Ky., on March 31.

The move to bring Pirelli to the NAFTA region was a corporate decision and was unrelated to the company’s acquisition by ChemChina. 

“The objective is to become present and to be a global leader, with a product range and presence in Tier 1, in all the regions including NAFTA,” Dino Maggioni, CEO Industrial LATAM and NAFTA at Pirelli, told Tire Review.

Currently, the tiremaker offers truck tires in several markets around the world including Latin America, Europe, Africa and the Middle East.

Tasked with establishing Pirelli’s truck tire business and TP Commercial Solutions in North America is industry veteran Clif Armstrong. Armstrong, hired as president of TP Commercial Solutions LLC,  has more than 20 years of commercial experience and previously worked for Continental’s truck tire division. For now, he will work out of Pirelli’s North American headquarters in Rome, Ga.

Clif Armstrong, president of TP Commercial Solutions LLC.
Clif Armstrong, president of TP Commercial Solutions LLC.

While Pirelli had no physical tires to display at MATS, the tiremaker has more than 1,800 tires on the road in North America in the testing phase. Currently, TP Commercial Solutions is testing six tread designs for both long haul and on-off road tires. Eventually, regional tires will also be tested, Armstong said.

“When Mr. Tronchetti says it’s all about the product, he truly means that. This company is all about product first. We build the image only after the product works,” Armstrong said. “That’s a slower pace. We’re not going to launch a 16-item line tomorrow. It’s going to take time to do this, but we’ll earn our place making sure the product fits this market.”

With a focus on products, Armstrong’s first hires were two field engineers. The pair are working with more than 40 test fleets to analyze how the tires are performing.

A product decision in the on-off road market is expected to be made soon, Armstrong said.  However, due to a longer testing cycle Armstrong anticipates product decision in the long haul market to not be made until late fall. Armstrong does not expect a serial production tire launch until around the late October, early November timeframe.

“Entering this market is no easy task, but with the strength of our future product portfolio coupled with the extensive research and development we are devoting to the project, we will provide North American fleets best in class cost performance and services,” he said.

As its business moves forward, Armstrong will being hiring sales personnel and look to partner with dealers in the U.S. to sell and service Pirelli truck tires, he said.

Armstrong estimates the roll out of Pirelli-branded truck tires will take 3-5 years to ramp up in the U.S.

You May Also Like

Yokohama Off-Highway Tires releases new Galaxy MFS 101 forklift tire

The Galaxy MFS 101 Severe Duty Solid tire comes in 28 sizes, for rims ranging from 8- to 15 in.


Yokohama Off-Highway Tires recently released the Galaxy MFS 101 severe duty solid tire that it says combines solid construction with a heat-dissipating design, more rubber above the 60J wear limit and a high-performance steel bead design to transfer torque with reduced slip. Yokohama Off-Highway Tires launched the MFS 101 SDS in 28 sizes, for rims ranging from 8- to 15 in.

Yokohama Launches Extreme Traction Tire for Fleets

The 907W tire, which replaces the SY767, carries the 3PMS symbol and is available now in the U.S. in three sizes.

Continental Introduces New Valve Cap Tire Monitoring Sensor

The manufacturer said this sensor works with all of Continental’s digital tire monitoring solutions products.

Continental Launches New Tires for Medium-Duty Trucks

Continental developed the 19.5-inch General RA 2 and RD 2 tires to meet the needs of Class 4 and 5 vehicle applications.

GT Radial Team Tire Cup
Michelin Launches New Defender Tire Series for Trucks, SUVs

Michelin added two new tires to the Defender line – the M/S2 all-season and the Platinum.

michelin combo

Other Posts

Pirelli marks 50 million tires manufactured at Mexico plant

Since 2012, Pirelli has invested over $900 million in the plant.

Pirelli earns CDP’s highest A rating for climate action

The “A” rating was awarded to 346 companies out of the more than 21,000.

Hankook Tire launches Kinergy XP all-season, grand touring tire 

The Kinergy XP is the first grand touring tire in the Kinergy line-up designed for compact, medium, and large and high-performance SUVs, as well as sedans.

GRI introduces new radial flotation tire, the Green XLR F88

The Green XLR F88 was specially designed and developed for slurry tankers and trailers.