Permatex tapped Courtney Riley, graphic/multimedia designer at Permatex since 2006, as its new MarCom manager.
As MarCom manager, Riley will be responsible for managing overall marketing communications, including new product introductions, advertising campaigns, promotional support programs, marketing research, and trade shows, said Sean Lyon, director of marketing and product management for Permatex.
In the role, Riley will also be responsible for managing the marketing department’s budget, be the primary point of contact for Permatex’s public relations and advertising agencies, manage and develop content for the Permatex website, and create marketing communications materials to help support the sales teams, among other responsibilities.
Riley holds a Master’s Degree in Interactive Media from Quinnipiac University and Bachelor of Arts in Graphic Design from Keene State College. She is also a recipient of multiple awards from the American Graphic Design and American Inhouse Design.