Importer Pledges $1 Million Breast Cancer Donation
Singapore tiremaker Omni United said it will donate 25 cents to the Breast Cancer Research Foundation for each Radar brand tire sold – and committed a minimum annual donation of $250,000.The company said its objective is to "increase both awareness and funds to support the efforts of BCRF, with the goal of raising $1 million
Aligning Your Shop’s Opportunities
The Autel IA900 alignment system offers shops a value-rich opportunity to start performing alignment pre-checks and four-wheel alignments to ensure customer vehicles are aligned to OEM specifications.
Three Things to Keep Your Eye on in the New Year
Let’s face it: it’s harder to be an independent tire dealer today than in years past. That’s what longtime tire dealers we talk to—not only in interviews but also at ride-n-drives, on Johnny g & Friends and in What’s Treading episodes—tell us. From supply challenges to expanding tire sizes, the business has gotten complicated. And
Rotary Partners With TEXA, Debuts New ADAS Calibration System
Rotary, part of Vehicle Service Group (VSG), showcased its new mobile Advanced Driver Assistance System (ADAS) solution as part of its “Serving the Shop” initiative at the 2022 SEMA Show in Las Vegas. The company also announced a new partnership with TEXA, a development and production manufacturer of diagnostic tools for the vehicle repair industry.
Omni United Appoints Olli Seppälä as Global Head of R&D
Omni United has appointed Olli Seppälä as its global head of R&D. The company says Olli brings with him vast expertise in passenger, light truck and heavy-duty tires. Among other things, Omni United says he will be instrumental in driving product research, design, development as well as testing. Prior to joining Omni, Olli spent close
Why Trucking Companies and Fleet Managers Need to Digitize Their Tire Data
Trucking and logistics companies know that tires represent a big chunk of their marginal costs. On average, the marginal cost of tires is $0.038 a mile or $1.50 an hour, according to the American Transportation Research Institute. And that’s no surprise: an 18-wheeler packs 18 tires that cost an average of $375 each – that’s
Should You Focus on Tire Sales or Service?
Where is the money coming from, tires or service? For many tire dealers, this is clear-cut, but for some, it’s difficult to know what tires and service successes to lean into and which are short-lived blips on the radar. Some dealers focus all their efforts on sales, devoting service time only to flat repairs, mounting
Gallery: 2022 TIA OTR Tire Conference
The first in-person event for many since the pandemic, the Tire Industry Association‘s 2022 OTR Conference saw a year of record attendance at this year’s event in Destin, Florida. In its 67th year, the OTR Conference mixed educational sessions and fun with industry peers as attendees were able to gain a deeper understanding of the
Most Viewed Tire Launch Stories of 2021
This year was filled with new tire launches, from all-terrain to all-weather and all-season tires, each boasting technology improvements from their predecessors and looking to take up some market share in their respective segments.
How Tire Dealers Gave Back in 2021
Tire Review takes a look back at how tire dealers supported their communities in 2021, from donating to various organizations, events, volunteering and more.
