Fram Launches Pro Series Filter Program
Fram will roll out its recently introduced the Fram Pro Series product line to professional installers in the United States. Introduced at AAPEX 2013, the line is a set of specially designed oil filters that align oil filter selection with the specific oil – conventional, premium conventional and full synthetic – used mostly by
Purolator, Mann Filter Brands Join Forces at AAPEX
Mann+Hummel will showcase both Mann Filter and recently acquired Purolator Filters products for first time at this week’s Automotive Aftermarket Products Expo (AAPEX, booth #6030). Purolator and Mann Filter offer comprehensive filter programs – oil, air, cabin air, and fuel filter products – for automotive, heavy duty, agricultural and industrial applications. “We are proud to
Live at SEMA: Amsoil Unveils 12 New Products
Amsoil introduced 12 products for the automotive, diesel and racing markets at this year’s SEMA Show. The following new products are on display in the New Product Showcase. More information is available at Amsoil’s booth (#24661). Amsoil Spray Grease: White lithium spray grease adheres to metal surfaces including hinges, gears, springs, nuts, locks, ball joints
Denso Releases New Filter Catalog
Denso has released the 2013 Air, Oil and Cabin Air Filter catalog (#FIL-CAT-1112) for its First Time Fit filter line.
Mahle Clevite Launches New Original Filters Website
Mahle Clevite Inc. launched its new Mahle Original filters website, mahleoriginalfilters.com, which the company said includes detailed information, advanced search features for both consumers and automotive repair shops, and informative videos that are specific to the comprehensive Mahle Original filter product line. Featuring expanded search functionality, the website allows users to input their vehicle year,
Fram ‘Favorite Filter Brand’ of Popular Mechanics Readers
Fram was named the favorite filter brand – air, oil, or fuel – by more than 3,000 readers of Popular Mechanics magazine in its 2012 Readers’ Choice Awards. "It is definitely an honor to be recognized by the readers of Popular Mechanics, many of whom are true gear-heads, as the best filter brand on the
Understanding Air Filter Fundamentals
Air filters remove dirt by trapping contaminants as the air flows through the filter media. The percentage of particles removed is a measure of the filter’s efficiency. A good quality air filter generally trap upwards of 98.5% of the incoming dirt.
Multi-Media Effort Set by Filter Company
Broadview, Ill.-based Purolator has launched a new filtration advertising and promotional campaign for 2012. The new TV, radio, print and online effort will focus on Purolator’s lines of oil, cabin air and synthetic oil filters. “The 2012 campaign focuses primarily on engaging Purolator’s audience through memorable television spots and by driving conversations on social media
Product Spotlight: Filters
Efficient filtration can protect against unnecessary wear and prevent premature failure. Here are several options available on the market today.
Champion Brand Expanded to Filter Lines
Federal-Mogul is expanding its Champion brand to lines of oil, air and cabin air filters. The company said it has already launched Champion branded oil and air filters, and is targeting a March launch for cabin air filters. “Extensive consumer testing shows that the Champion brand name outperforms other major brands in terms of overall