Transmission Fluid and Filter Service
To prevent any service from being over sold or under sold, it is important to not only know that a particular service should be performed, but also why it should be performed. That knowledge can also help you spot when to recommend that service, and when not to. When speaking about transmission fluid, the short
Modifying Consumer Oil Change Habits
Is it a good idea for your shop to try and save your customers 50% or more on their oil change services? With two simple steps, you and your customers may be able to significantly extend oil change intervals and save them money. The first step is to read the vehicle owner’s manual to find
Filters Play Major Role in Preventative Maintenance
Every mechanical component of today’s cars, trucks and SUVs has one common enemy: dirt. Whether produced internally by the combustion process or brought in from outside, dirt is the number one cause of engine breakdown. Effective filtration plays a key role in preventing unnecessary wear and premature failure. Modern filters are more effective than ever
Variety of Oil Blend Needs Complicate ‘Simple’ Oil Change
Years ago, a shop could consider its shelves well-stocked if it carrieda selection of single-viscosity oils in detergent or non-detergentblends.
Purolator Unveils New Group 7 Filter Website
Purolator’s Group 7 brand has introduced a new website – www.Group7AutoFilters.com – that the company said provides comprehensive details on engine oil, air and fuel filters, plus cabin air filters. The site offers a range of product, technical and consumer information for repair shops, WDs and jobbers, according to Purolator.The site includes detailed dimensions, drawings
Bosch Going the Distance in Filter Promo
Bosch has kicked off an aggressive consumer promotional campaign to introduce its new Bosch DistancePlus oil filters. The DistancePlus marketing campaign, which runs through October, includes print and online ads, online banners and a gift card offer. The effort is designed to garner more than 70 million impressions among do-it-yourselfers and do-it-for me motorists, Bosch
Purolator Releases 2009 Filter Catalog
Purolator Filters published its 2009 automotive filter catalog, which includes expanded coverage for Purolator PureONE premium-grade oil and air filters for domestic and import passenger cars, light trucks and vans for 1975 to 2009 model years. The 280-page trilingual catalog – in English, French and Spanish – includes 89 new product applications for the 2009
Mighty Taps Purolator for Filters
Purolator has been chosen by Mighty Distributing System of America to supply spin-on oil filters for Mighty’s Engine Guard II brand.
Know Your Engine Oil
Withoutquestion the single most important criteria for choosing lubricatingautomotive engine oil is its viscosity. Understand that the thicker anoil, the higher its viscosity. Multi-grade oils work by adding apolymer to a light-base oil. As the oil heats up, the polymers unwindinto long chemical chains, which prevent the oil from thinning too muchas it warms up.
Donaldson Buys Filter Maker
Filter-maker Donaldson Co. has acquired Western Filter Corp., which produces liquid filtration systems and replacement filters.