Fram will roll out its recently introduced the Fram Pro Series product line to professional installers in the United States.
Introduced at AAPEX 2013, the line is a set of specially designed oil filters that align oil filter selection with the specific oil – conventional, premium conventional and full synthetic – used mostly by installers during oil changes.
“When you look at the market trends, you see a clear distinction in the good, better and best categories of quality oil offered during oil change service jobs,” said Josh Gordon, director of marketing for Fram Filtration. “Fram Pro Series brings filtration back into that conversation around oil changes by providing professional installers with a first-of-its-kind product line that aligns the oil filter with the specific oil.”
Fram Pro Series features three filter choices for the professional installer. Fram Pro Synthetic is engineered for full synthetic oil with long-life protection up to 15,000 miles. Fram Pro Plus is designed as a trade-up filter aligned with synthetic blend and premium conventional oils for extended change intervals up to 10,000 miles. Fram Pro provides a quality filter engineered for vehicles that use conventional oil with more regular change intervals of 3,000 to 5,000 miles.