Broadview, Ill.-based Purolator has launched a new filtration advertising and promotional campaign for 2012.
The new TV, radio, print and online effort will focus on Purolator’s lines of oil, cabin air and synthetic oil filters. “The 2012 campaign focuses primarily on engaging Purolator’s audience through memorable television spots and by driving conversations on social media sites such as Facebook,” the company said.
Scheduled to run from March through September, the campaign “is designed to promote awareness of the quality and reputation of the Purolator brand among consumers, which, in turn, is expected to generate considerable pull-through sales for automotive parts retailers and repair shops,” the company continued.