2019 Newsmakers: Cooper Tire & Rubber Company
Cooper Tire & Rubber Co. announced its plans to increase ownership in its Mexico JV tire manufacturing facility and launched the Discoverer EnduraMax for small- to mid-size SUVs. Find out what’s in store for 2020.
2019 Newsmakers: Pirelli Tire North America
Pirelli renewed commitments with American motorsport championships and debuted the Scorpion Verde All Season Plus II in 2019. Find out what’s in store for 2020.
2019 Newsmakers: Toyo Tire USA Corp.
This year, Toyo Tires’ product introductions included the Extensa A/S II all-season tire for passenger cars, minivans, SUVs, CUVs and light trucks and the Open Country M/T for light trucks. Find out what’s in store for 2020.
2019 Newsmakers: Yokohama Tire Corporation
Yokohama swept the New Product Awards tire category at the 2019 SEMA Show. Now, find out what’s in store for the company in 2020.
2019 Newsmakers: Tire Industry Association
In 2019, TIA brought back its Environmental Advisory Council and announced a partnership with the Tread Rubber and Tire Repair Materials Manufacturers Group (TRMG). Find out what’s in store for 2020.
Nexen Tire, Purple Heart Foundation Names Recipient of Jeep Wrangler as Part of Nexen Hero III Campaign
Army Sgt. 1st Class Ken Cates was deployed during the Iraq War and received several medals throughout his career.
Sentury Tire Rebrands Delinte Tires to Target Younger Customers
Delinte will partner with various social media influencers to tap into a community of young drivers who range from extreme-sport enthusiasts to off-road weekend warriors, Sentury Tire says.
ASA Automotive Partners with OpenBay on AI-Powered Customer Engagement Tools
ASA Automotive Systems is adding AI-powered customer engagement tools to its TireMaster software for the automotive services industry.
NPD Group Awards Cooper Tire in Inaugural Aftermarket Performance Awards at AAPEX
The NPD Group has revealed the winners of its first Aftermarket Performance Awards, which were shared with the recipients during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. Cooper Tire won the award for having the top market share increase in the tires category.
Two Resolutions Passed at 2019 TIA Meeting
The Tire Industry Association took a stand on tire registration fines as well as infrastructure bill funding in the two resolutions it passed at its annual meeting Monday.
