Video: BKT Centers Sponsorships Around Sports
BKT says centering sponsorships around sports is a unique way to convey its company values and embrace its communities. This video is sponsored by BKT.
Firestone Extends Grand Prix of St. Petersburg Sponsorship
The new agreement continues a partnership that began in 2014 and maintains Firestone’s naming rights on the NTT Indycar Series event through the 2023 season.
CEAT Announces Professional Bull Riders Sponsorship
CEAT Specialty Tires has announced a new sponsorship of Professional Bull Riders (PBR) to increase awareness and sales to American farmers and ranchers.
Pirelli Continues Porsche Club of America Sponsorship
Pirelli will be once again supporting the Porsche Club of America annual parade, now in its 64th year, by sponsoring the Welcome Party to kick-off the week’s events.
Goodyear Renews Cotton Bowl Sponsorship
The Goodyear Tire & Rubber Co. signed a multi-year agreement renewing its title sponsorship of the Goodyear Cotton Bowl Classic and created tire sculptures of the universities’ mascots that played in the bowl game this year.
Hercules Tires Extends Sponsorship Agreement with Greg Wilson Racing
Hercules Tires has extended its partnership with Greg Wilson Racing and entered into a multi-year sponsorship agreement.
CST Tires Opens Racing Sponsorship Applications
CST is again expanding its presence in the world of ATV, motorcycle and side-by-side racing by adding to its already generous sponsorship program in 2019.
Pirelli, Prada to Partner in 2021 America’s Cup Sponsorship
Pirelli has signed an agreement with Luna Rossa Challenge which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.
Pirelli Continues Porsche Club Sponsorships
Pirelli develops and produces bespoke tires for both classic and contemporary Porsches. The company says they are proud to continue to support the Porsche Club of America (PCA) and its events.
Hankook Tire Continues Sponsorship with Rhys Millen Racing
The racing sponsorship is the latest in a series of aggressive marketing moves aimed at continuing Hankook Tire’s growth in the American market.
