One Should Mean One
Hindsight is a strange exercise in revisionist history. It’s always 20/20, even when dimmed vision clouds the reasons why things happened as they did. That’s why I shook my head when so many jumped on the it-shoulda-been-done-long-ago bandwagon after the proposed merger of TANA and ITRA was announced. Sure, it should’ve been done years ago,
Case 6: Take Care of Your Community
Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential
Industry Report
Michelin signs eight more retreaders, now claims 38
Getting To Know You
Getting To Know You “You have to make time. You don’t have to be at all the meetings, but you want people know you’re out there.” This is the fifth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals