Ceat Specialty Tires Announces Multiple Rodeo Sponsorships
The sponsorships include brand exposure on TV and social media during rodeo events, as well as branding at rodeo competitions.
Monro Announces New Sponsorship, Performance Review Technology
Monro launched its USATNC sponsorship and ConfiDrive Performance Review technology for customers to grade techs real time.
Denny Hamlin’s No. 11 Toyota Camry to Carry Mavis Sponsorship
Hamlin’s No. 11 Toyota Camry TRD displayed the Mavis colors at New Hampshire Motor Speedway.
Yokohama Tire Renews Nitrocross Sponsorship
Yokohama Tire returns as Nitrocross’ official supplier with Advan race tires.
Pirelli North America Continues Rebelle Rally Sponsorship
Pirelli North America will once again sponsor the Rebelle Rally, the first women’s off-road navigation rally raid in the United States. According to Pirelli, the rally is an endurance competition for women requiring precision driving and navigation over 1,553 miles (2,500 kilometers) through Nevada and California. Pirelli says the rally is not a race for
CEAT Specialty Tires Continues Rodeo Sponsorships
CEAT Specialty Tires is sponsoring rodeo events across the U.S. again this year to build awareness of CEAT as the Ag tire choice for farms and ranches of all sizes, the company says. The tire company is the “Official Ag Tire Sponsor and Exclusive Category Event and Broadcast Partner” of the World Champions Rodeo Alliance,
BKT Explains How it Gives Back Through Sport Sponsorships
BKT says it has put solidarity and corporate responsibility at the heart of its activities targeted at fans. For example, as title sponsor of the Serie B division, BKT launched the “Christmas on all fields” campaign, where BKT says they distributed over 1,000 gifts containing BKT-branded balls. Along with this, BKT says they have decided
Nexen Tire Announces Brand Sponsorship of LPGA’s Yaeeun Hong
Nexen Tire America, Inc. announced the continuation of its brand-ambassador partnership with Yaeeun Hong, which began in 2020. Hong will also represent the brand for the first time during this year’s Ladies Professional Golf Association (LPGA) Tour. The 19-year-old golf player from South Korea began playing under the guidance of her father, a former national
Video: BKT Centers Sponsorships Around Sports
BKT says centering sponsorships around sports is a unique way to convey its company values and embrace its communities. This video is sponsored by BKT.
Firestone Extends Grand Prix of St. Petersburg Sponsorship
The new agreement continues a partnership that began in 2014 and maintains Firestone’s naming rights on the NTT Indycar Series event through the 2023 season.