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Hanook Rhys Millen Racing sponsorship

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Hankook Tire Continues Sponsorship with Rhys Millen Racing

The racing sponsorship is the latest in a series of aggressive marketing moves aimed at continuing Hankook Tire’s growth in the American market.

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Hanook Rhys Millen Racing sponsorship

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For 2018, Hankook Tire America will again serve as the official tire sponsor of Rhys Millen Racing’s off-road efforts in the 6100 class this year. The tiremaker will provide Dynapro MT tires for Millen’s 6100 race truck at five 2018 races, including the world-renowned Baja 1000.

Millen has more than 20 years of racing experience across a variety of disciplines. He drove a set of Hankook tires to victory at the 2017 Broadmoor Pikes Peak International Hill Climb, winning the Time Attack 1 Class and finishing fourth overall at the event, the latest in a slew of successful Pikes Peak results he achieved in partnership with Hankook.

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This year, Millen will tackle a challenging off-road schedule, which includes the notorious Baja 500 and 1000 races as well as the Vegas to Reno race, which winds its way through 550 miles of desert between Nevada’s two largest cities. Millen will partner in the 6100 trophy truck class with Hammond Meredith, who finished sixth in the UTV division at last year’s Baja 1000.

“We’re eager to partner with Rhys again in 2018,” said Hankook Tire America’s Public Relations Manager Wes Boling. “We have enjoyed great success together in the past, and we look forward to helping him achieve victory again this year.”

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“Hankook has been an important factor in the results I have achieved in recent years,” Millen said. “I am glad to have such innovative tires in my arsenal as I face a challenging 2018 schedule.”

Hankook will provide tires for Millen at the following races:

April 20-27                         NORRA 1000                     Baja, Mexico

May 30-June 3                  Baja 500                             Baja, Mexico

August 15-18                     Vegas to Reno                   Nevada

September 19-23             Tijuana Challenge            Baja, Mexico

November 14-18              Baja 1000                           Baja, Mexico

The racing sponsorship is the latest in a series of aggressive marketing moves aimed at continuing Hankook Tire’s growth in the American market. In addition to supporting Millen’s 2018 off-road schedule, Hankook also recently became the Official Tire of Major League Baseball.

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