BluEarth OK’d for Prius OE
Yokohama’s BluEarth S34BZ eco tire has been chosen as original equipment for the 2012 Toyota Prius V. The new crossover, which is known as the Prius+ in Europe, is available to U.S. and Canadian purchasers fitted with the BluEarth tire in size P205/60R16 91V. “The Prius has become very iconic among consumers who are eco-aware
Yokohama Supplies BluEarth Tires to FIA Eco Car Races
Yokohama Rubber Co. said it is providing its new eco tire, the BluEarth-1, to Team Meca Sport Passion, which is participating in the Monte Carlo Rally for Alternative Energy Vehicles, part of the FIA Alternative Energies Cup. The team is sponsored by Toyota France, a Toyota dealer of Gap (the capital of the Hautes-Alpes department)
European Launch For Yokohama’s BluEarth Eco Tire
Yokohama Rubber Co. has released its BluEarth eco tire series, which the tiremaker said is "environmentally, human and socially friendly," in Europe. Previously only available in Japan, the first product in the series is the flagship product BluEarth-1, which will be available April 1. In addition to improved fuel efficiency through reducing rolling resistance, the
Yokohama BluEarth Receives Design Honor
Yokohama Rubber Co. received Japan’s “Good Design Award” for its fuel-efficient BluEarth AE-01 passenger radial. It marked the second consecutive year that Yokohama has received the honor. Last year, Yokohama’s Advan dB won the award, which is presented by the Japan Ministry of Economy, Trade and Industry and the Japan Industrial Design Promotion Organization. Yokohama
Yokohama to Offer Rebates on Select Geolandar Tires this Fall
Yokohama’s annual fall promotion offers consumers rebates up to $125 on purchases of four or five Geolandar tires.
Commercial Van Tire Segment Continues to Deliver Growth
In addition to increased e-commerce sales during the pandemic, many elements have influenced the growth of the commercial van tire segment.
Yokohama Tire’s Display at TMC to Feature New Products
The upcoming TMC show will feature new tires in Yokohama’s commercial tire product line.
Yokohama Tire Voluntary Recalls 6,125 Commercial Tires
Voluntary recall from Yokohama Tire impacts certain commercial tires.
Travis Pastrana Soars on Yokohama Advan Tires
In the just-released Gymkhana 2022 video, Team Yokohama member and action sports superstar Travis Pastrana is driving/jumping/soaring around Florida in a highly modified, 860-horsepower, turbocharged four-wheel drive 1983 Subaru GL wagon dubbed the “Family Huckster.” The vehicle is fitted with Yokohama’s Advan A052 tires. Yokohama said Pastrana did the impossible and upped the action from
Yokohama Recalls 6,152 Commercial Tires
Yokohama Tire Corporation has notified the National Highway Traffic Safety Administration (NHTSA) it is voluntarily recalling two sizes of commercial tires. The 295/75R22.5 TY517 MC² and BluEarth 109L in the same size were manufactured at Yokohama’s plant in West Point, Mississippi between May 29, 2022, and June 4, 2022. A total of 68 TY517 MC²
