Yokohama Rubber Co. has released its BluEarth eco tire series, which the tiremaker said is "environmentally, human and socially friendly," in Europe.
Previously only available in Japan, the first product in the series is the flagship product BluEarth-1, which will be available April 1. In addition to improved fuel efficiency through reducing rolling resistance, the tire also offers a more comfortable, quieter ride and reduced tire noise outside the car, Yokohama said.
The tiremaker plans to expand the BluEarth series and offer the line globally in the future.