Yokohama Set for Tokyo Auto Salon Splash
Yokohama Rubber Co. plans to exhibit at the upcoming Tokyo Auto Salon 2012, which will be held Jan. 13-15 at Makuhari Messe in the city. Yokohama will feature both its Advan and BluEarth tire brands in a display theme concept of "being human and socially friendly." The Yokohama booth will be divided into three zones
How Tire Engineers Select New Ingredients for Rubber ‘Recipes’
With passenger tire sales in the U.S. reaching $21.8 billion last year, tire manufacturers constantly seek a competitive edge by delivering the latest high-tech products to technology-hungry consumers. In an age when cars can parallel park themselves and drivers can sync their smartphones to automatically broadcast music over car stereos, it makes sense. Just like
Yokohama Exhibits at Tokyo Motor Show 2011
Yokohama Rubber Co. announced its participation in Tokyo Motor Show 2011, which will run Nov. 30 through Dec. 11 at Tokyo Big Sight in Koto-ku, Tokyo. Yokohama will present some of its ideas, technology and activities including the firm’s BluEarth eco tire. Not only the BluEarth branded tire series will be on show, but also
Yokohama Museum Exhibit Opens in Boston
The exhibit showcases Yokohama’s BluEarth-1, its latest orange oil-infused passenger car tire, and the ultra-thin AirTex Advanced Liner.
Yokohama Eco Tire on Mazda
Yokohama Rubber Corp. reports it is supplying OE tires to Mazda’s latest model Demio, which went on sale in Japan on June 30. The compact car, known as the Mazda2 in many export markets, is a face-lifted version of the popular model first released in 2007. It is fitted with Yokohama’s Aspec A349 BluEarth in
Yokohama’s Orange Oil Technology a Museum Exhibit
The Museum of Science in Boston will feature Yokohama Tire Corp.’s eco-friendly orange oil tire technology in a 2-year "Making a Greener Tire" interactive display beginning this fall. The exhibit will highlight BluEarth-1, the company’s latest orange oil-infused passenger car tire.The display in the museum’s Transportation, Renewable Energy and Nanotechnology area, revolves around the BluEarth-1’s
Yokohama EV Racer Tops Pikes Peak Time
Yokohama Rubber Co.’s Team Yokohama turned in the best performance for an all-electric vehicle in this past weekend’s 2011 Pikes Peak International Hill Climb. The team’s time of 12:20.084 was 57 seconds faster than the record it established last year. The team’s original EV racecar was equipped with prototype Yokohama BluEarth tires, the tiremaker’s latest
Yokohama All Electric Over Pikes Peak
Japan’s Yokohama Rubber Co. plans to run an all-electric vehicle in the upcoming 2011 Pikes Peak International Hill Climb. The Pikes Peak event will be held June 26. Team Yokohama EV Challenge plans to use its original EV racecar equipped with prototype BluEarth tires incorporating various environmental technologies, including orange oil compounding techniques, the tiremaker