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Yokohama Supplies BluEarth Tires for New Honda Mini-Vehicle

The N-BOX mini-vehicle launched in Japan with Yokohama’s BluEarth AE-01 as original equipment.

Yokohama Releases New BluEarth-Van All-Season Tire

Yokohama Tire released its BluEarth-Van All Season RY61 tire, which is now available in three sizes that cover the most popular van fitments in today’s market. The company says four more sizes will be offered in early 2023. Yokohama says highlights of the RY61 include:

Yokohama-BluEarth-RY61 van-tire
Yokohama to Release Two New BluEarth Trailer Tires

Yokohama has announced two new fuel-efficient trailer tires, available March 1st.

Yokohama Announces BluEarth-air EF21 Concept Tire

Yokohama Rubber Co. has announced the development of its “BluEarth-air EF21”, a conceptual tire designed to reduce tires’ weight and environmental impact.

Yokohama’s BluEarth Tire OE on New Subaru

The Yokohama Rubber Co.’s BluEarth E70 will shoe the all-new Subaru XV.

Yokohama Rolls Out BluEarth Ultra Wide Base Drive Tire

Yokohama Tire Corp. has launched the first commercial product in its environmentally friendly BluEarth line – the BluEarth 709L ultra wide base (UWB) drive tire. “The BluEarth designation reflects Yokohama’s most advanced environmental technologies, and the BluEarth 709L UWB definitely fits the bill,” said Andrew Briggs, Yokohama’s senior director of tire business planning, product planning

Yokohama to Release “BluEarth-A” March 05, 2014

The Yokohama Rubber Co. announced that it will launch a new edition to its fuel-efficient “BluEarth” tire brand for passenger cars in Europe and Asia from this spring. Most sizes of the new “BluEarth-A” have been awarded the European tire grading system’s C grade for rolling resistance and A for wet performance. The application of

BluEarth OE on New Lexus

Yokohama Rubber Co.’s BluEarth E51 has been tapped as the OE tire on the new Lexus IS sports sedan series. The tiremaker is providing the eco-friendly BluEarth E51 in size 225/45R17 91W.

Yokohama BluEarth Line Expanding Around the World

At the recent Geneva Motor Show, Yokohama Rubber Co.’s general manager of global tire product planning, Shigeo Komatsu, announced the release of its new BluEarth AE-01 onto the European market. The tiremaker said it plans to promote the BluEarth series not only in Europe, but throughout the world. The AE-01 is a latest generation passenger

BluEarth OK’d for Prius OE

Yokohama’s BluEarth S34BZ eco tire has been chosen as original equipment for the 2012 Toyota Prius V. The new crossover, which is known as the Prius+ in Europe, is available to U.S. and Canadian purchasers fitted with the BluEarth tire in size P205/60R16 91V. “The Prius has become very iconic among consumers who are eco-aware