Pirelli Launches P Zero World App
Following the opening of its first retail location, P Zero World, in Los Angeles, Pirelli is launching a P Zero World mobile application for the Apple iPhone and iPad. “The P Zero World application is another example of Pirelli taking its pioneering heritage and technological leadership to service consumer needs,” said Rafael Navarro, senior vice
New Pirelli Calendar Website Highlights History, Cal 2017
Pirelli has launched a new website dedicated to the Pirelli Calendar – pirellicalendar.com – to showcase the overall calendar history and creative process of the new edition. The website will include films, photographs and exclusive interviews on the 50 year plus history of the Pirelli Calendar. Additionally, the website will feature “Behind The Scenes: Making of
Ex Pirelli Executive Joins Bridgestone
Paolo Ferrari has joined Bridgestone Corp. as head of the tiremaker’s Europe, Middle East and Africa (AMEA) business unit. He’s also joined the Bridgestone Europe board of directors and executive committee. Prior to joining Bridgestone, Ferrari served as CEO of Pirelli’s LATAM division, and also served as the head of the tiremaker’s North American business.
Pirelli Opens Pilot Retail Location
As consumer expectations climb and the prestige automobile market segment grows, Pirelli has translated its luxury-brand approach into a new retail pilot store, P Zero World, opening today in Los Angeles. The shop combines retail, service and corporate offices into a single location for faster development and business practice testing to better customer engagement. Located
Pirelli Sponsors Mini Cross Country Rally
Pirelli Tire North America has been named an official silver sponsor of “Mini Takes the States,” a Mini USA cross country event that begins at the Atlanta Motor Speedway on July 9. During the rally, Mini owners drive through 15 cities, starting in Atlanta, Ga., and finishing in Palm Springs, Calif., at the Thermal Club
Aeolus to Buy ChemChina, Pirelli Truck Tire Business
After making an agreement earlier this month, Aeolus Tyre Co. plans to purchase China National Chemical Corp.’s (ChemChina) two truck and bus tire subsidiaries and a 10% stake in Pirelli Industrial, Pirelli’s commercial tire unit, according to Reuters. Aeolus will acquire the ChemChina tire businesses for an estimated $125.50 million and the Pirelli purchase will cost
Pirelli Signs Agreement Supporting the FIA Road Safety Campaign
Pirelli & C SpA has signed a new four-year agreement with the Federation Internationale De L’Automobile (FIA) in support of the FIA’s Action for Road Safety campaign. The campaign, launched in support of the UN Decade of Action for Road Safety 2011-2020, is designed to educate and better inform road users on the importance of
Pirelli Breaks Ground on Silao Facility
Pirelli hosted a groundbreaking ceremony for its new Mexican plant – to be built next to its current plant – on June 2. The $200 million plant in Silao, Mexico, reconfirms the importance of the NAFTA region for Pirelli, the tiremaker said. Additionally, the facility will help Pirelli expand its market share globally by meeting
Peter Lindbergh to Shoot 2017 Pirelli Calendar
Pirelli & C SpA has announced Peter Lindbergh as the photographer for the 2017 Pirelli Calendar. This will be the third Pirelli Calendar created by Lindbergh. He previously created calendars in 1996 and 2002. The German born photographer is represented by the Gagosian Gallery and his work has appeared in museums around the world including: