Pirelli Extends Custom Colors to its Prestige Tires
In the era of personalization, Pirelli engineers have developed materials that allow for vivid colors on tires.
Pirelli’s Commercial Division Increases Prices
Pirelli North America’s TP Commercial Solutions is increasing its prices for commercial tires sold in the U.S.
Hankook, Pirelli Increasing Prices
Hankook Tire America Corp. and Pirelli North America has joined the list of tiremakers announcing pricing increases.
Settimo Torinese Exhibit Showcases Pirelli in 100 Pictures
The Archimede Library in Settimo Torinese, Italy, is hosting an exhibition titled “Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing.”
Pirelli Expands P Zero Line
During a pre-SEMA event in Las Vegas, Pirelli invited media, dealers and friends to the Cleveland Clinic Keep Memory Alive Center to introduce new additions to its P Zero family of tires. The tiremaker also shared details on the new innovations in Pirelli technology, including an update on the company’s strategic direction. Brand Update A
Lindbergh Highlights Natural Beauty in New Pirelli Calendar
The 2017 Pirelli Calendar shot by renowned German photographer Peter Lindbergh was unveiled in Paris today. The 44th edition of the Calendar continues to evolve the look of the iconic Calendar by highlighting natural beauty and femininity. Entitled “Emotional,” Lindbergh has set out “to create a calendar not around perfect bodies, but on sensitivity and
Pirelli Unveils Next Generation P Zero to N.A. Market
After a successful global launch in Estoril, Portugal, this April, Pirelli launched the new P Zero locally to North American dealers and press in Las Vegas ahead of the 2016 SEMA Show. P Zero has achieved a rich heritage and over 1,000 homologations since its introduction 30 years ago. Pirelli announced the new P Zero
Live at SEMA: Pirelli Adds Trans Am Championship to Sponsorships, Expands P Zero Line
The Pirelli name often is associated with Formula One racing, luxury and design, and the manufacture of customized tires for some of the world’s most prestigious vehicles. But on Nov. 1, the company announced plans to expand its racing technology footprint as presenting sponsor and official tire of the Trans Am Championship, showing an interest
Former Pirelli Exec Named Marangoni CEO
The board of directors has named Dino Maggioni the new CEO of the Marangoni Group. “With the arrival of Dino Maggioni our group will take advantage of his experienced leadership in the automotive sector and proved managing capabilities,” said Vittorio Marangoni, board chairman. “On behalf of the board and our entire group, I am glad
Pirelli Supplying Tires to Macau Grand Prix
Pirelli was named exclusive tire supplier to the Macau Grand Prix for the first time this year, equipping both the FIA Formula 3 World Cup and the FIA GT World Cup. “We’re delighted to be represented at the Macau Grand Prix, which is truly a breeding ground for future champions and a valuable addition to
