Cooper Promotes Three to Marketing Posts
(Akron/Tire Review) Cooper Tire & Rubber Co. promoted Douglas Brown, Michael Inbody and Amy Niese to positions as marketing managers.
Vogue Names The ID Agency as Marketing Communications Group
(Akron/Tire Review) Private brander Vogue Tyre has named The ID Agency, based in Manhattan Beach, Calif., as its new marketing communications agency.
Goodyear Names McCann Erickson as U.S. Agency
(Akron/Tire Review) After months of reviewing various advertising agencies, Goodyear Tire & Rubber Co. selected McCann Erickson as its new U.S. agency. The appointment was effective yesterday.
Maxxis Moves Up a Gear
(Clacton, U.K./Tyres & Accessories) For nearly three decades, the East Anglian company Bickers has been developing the Maxxis brand in a number of niche markets, including motorcycles and scooters, motocross, ATV and lawn care.
CITExpo Can Celebrate Successful Breakthrough
(Clacton, U.K./Tyres & Accessories) When the China International Tire Expo (CITExpo) opened its gates for the second time in 2004, it was already considered to be the potential Chinese tyre show of the future.
Dinan’s Tuner Cars to Ride on Yokohama’s Advan Neova Tires
(Akron/Tire Review) Yokohama Tire Corp.’s Advan Neova tire brand has been named the exclusive tire for Dinan’s modified BMWs and MINIs.
All Change At Goodyear Dunlop’s Marketing Department
(Clacton, U.K./Tyres & Accessories) A reorganisation has taken place in Goodyear Dunlop’s marketing department which, according to the company, “reflects the progress made to date in developing [our] brand strategies and the future needs of the organisation.”
Yokohama Appoints Koplin, Palang to Marketing Posts
(Akron/Tire Review) Yokohama Tire Corp. announced that it has named Fred Koplin director of marketing and Theresa Palang manager of advertising and public relations.
New York Man Enjoys Bowl Bonanza
(Akron/Tire Review) Bill Gibson from Islip Terrace, N.Y., is having himself one great week. Gibson and his three sons have been jetting around the country taking in five major college football bowl games, courtesy of Cooper Tire & Rubber Co.
Hispanic America: Appreciating the Cultural Uniqueness of Your Hispanic Employees and Customers Just Makes Good Business Sense
Today, 48 million Hispanic people reside in the U.S. – about 17% of the population – and they’re not going anywhere. In fact, experts say that number will grow dramatically. By 2050, 100 million people will trace their ancestry to the Spanish-speaking Latin American and Caribbean worlds. We’re in for some big changes. Unfortunately, history