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Goodyear Names McCann Erickson as U.S. Agency

(Akron/Tire Review) After months of reviewing various advertising agencies, Goodyear Tire & Rubber Co. selected McCann Erickson as its new U.S. agency. The appointment was effective yesterday.

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McCann Erickson was chosen over Saatchi & Saatchi after the two agencies were tapped as finalists in the search.

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"We were very pleased with the work of both ‘finalist’ agencies," said Joey Viselli, Goodyear’s director of marketing services. "Both McCann Erickson and Saatchi & Saatchi provided us with terrific, strategically-grounded creative work for both print and electronic media. We were most impressed with McCann Erickson’s collaborative chemistry with Goodyear and with our other agencies. Its team showed a willingness to push us creatively while still embracing Goodyear’s brand personality. We believe McCann Erickson will help take our marketing efforts to a new level."

 

 

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