Connect with us

Yokohama Appoints Koplin, Palang to Marketing Posts

(Akron/Tire Review) Yokohama Tire Corp. announced that it has named Fred Koplin director of marketing and Theresa Palang manager of advertising and public relations.

Advertisement

Koplin, a former publisher with Ehlert Publishing and Primedia, will oversee the creation of marketing plans and materials. Koplin previously ran a company that produced motorsports content for ESPN and worked on advertising and marketing for motorcycle and packaged goods companies. He holds an MBA in business from Duke University and an undergraduate degree from Northwestern University.

Advertisement

Palang oversaw communications strategy at K&N Engineering and also worked for Wilwood Engineering and Primedia. She also has experience in motorsports marketing, online marketing and tradeshow management. Palang earned a bachelor’s degree from California Lutheran University and an MBA from Claremont Graduate School.

Koplin will report to Jim MacMaster, Yokohama’s executive vice president of the business division, and Palang will report to Koplin.

Advertisement
Click to comment

POPULAR POSTS

TPMS-relearn TPMS-relearn

TPMS

TPMS Relearns Using the Trigger System

Garage Studio

The Difference Between A/T, R/T and M/T Tires

MICHELIN-Defender-2 MICHELIN-Defender-2

Tires

Michelin Launches Defender 2 Tires for CUVs and Passenger Cars

Commercial Tires

Goodyear Announces New Mixed Service Drive Tire

Connect
Tire Review Magazine