Goodyear’s 4×4 Accreditation Programme Driven By Market Needs
(Douglasdale, South Africa/S.A. Treads) What with tourism opening up, and SUVs becoming widely sought after, the 4×4 tyre market in South Africa is growing at unprecedented levels.
Eyes Wide Open: Does Fog of Easy Money Obscure Reality of Car Dealer Danger?
“Some of these guys are really worried,” Bud said, gesturing toward a group of dealers nearby. “But I’m worried that a lot of them just don’t see it.” Bud Hogan, owner of Miller Motors, a tire dealership in Mankato, Minn., is a member of U.S. Tire & Exhaust’s American Car Care Center’s dealer council. He
Charting a Course: ACCC Drives Home ‘Us’ Aspect of Being in the Marketing Group
ACCC Drives Home ‘Us’ Aspect of Being in the Marketing Group
Moving Marvels: Tire Innovations: A Look Back, a Step Forward
From the four full-ply poly bias tires of the early to mid-1960s to the carbon-fiber-enhanced radials complete with Kevlar belts and multiple compound tread designs of the 21st century, we’ve come a long way in a relatively short time. A glance in the rear-view mirror shows that our great industry has been foolish at times
More Women Choosing Cars Over Kids
(Clacton, U.K./Tyres & Accessories) A generation of women are choosing cars before kids as material possessions overwhelm maternal instincts.
Goodyear Adverts Return to the TV
(Clacton, U.K./Tyres & Accessories) This week sees the return of Goodyear on TV for the second successive year in the U.K.
Roffler Hired by CTNA as Marketing Director
(Akron/Tire Review) Travis Roffler has left his marketing post with Toyo Tire USA Corp. to join Continental Tire North America (CTNA) as marketing director for replacement passenger tires.
Prospecting and Retention: Sure-Fire Ways to Grow Profits
How much are you spending onadvertising your business? This may sound crazy to some ofyou, but the more your business grows, the more you should be spending!According to many experts in the tire and automotive industry, 5% of grosssales should be dedicated to the advertising budget. I know many of you are nodding inagreement right
Marketing Strategies for a New Generation
John Wanamaker, considered by manyto be one of the fathers of modern advertising, once said: “Half the money Ispend on advertising is wasted; the trouble is that I don’t know which half.”Well, I hate to break it to you, Johnny, but things have gotten even worse. We live in a world saturated bymass-media coverage. Hundreds
Our Tyres Last up to 54% Longer: Michelin
(Clacton, U.K./Tyres & Accessories) Michelin is claiming its products last longer than tyres made by any other manufacturer.