BFNAT Looking for New Ad Agency
(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) has placed some of its advertising broadcast creative and media planning and buying duties into review, according to reports.
Michelin Taps Martin Agency for BFGoodrich Brand
(Akron/Tire Review) Richmond, Va.-based Martin Agency has been named the advertising agency of record for Michelin North America’s (MNA) BFGoodrich brand.
Cooper Helps Overhaul Old Bronco
(Akron/Tire Review) Cooper Discoverer tires played a prominent role in a recent airing of The Learning Channel’s “Overhaulin’” car makeover show. The tires were installed on a 1968 Ford Bronco remodeled by automotive designer Chip Foose on the “Photo Shoot Fiasco” episode of the show.
American Racing Taps PR Firm
(Akron/Tire Review) American Racing has named The ID Agency, based in Manhattan Beach, Calif., as its new public relations agency of record.
Autopromotec 2007: Emphasis is on Maintenance
(Clacton, U.K./Tyres & Accessories) Over the years, Autopromotec has established itself as one of, if not the, most important international exhibition of products, garage equipment and servicing.
Savatech Announces U.K. Distributorship
(Clacton, U.K./Tyres & Accessories) Savatech has named Bike Tyrestore as the U.K. distributor of Sava branded motorcycle and scooter tyres.
Cooper Introduces New Ad Campaign Targeting High Performance Youth Market
(Akron/Tire Review) Cooper Tire & Rubber Co. launched a new national ad campaign that incorporates television and print ads that reach out to a young, high-performance-minded audience.
Interstate Tires Appoints Chinese Distributor
(Clacton, U.K./Tyres & Accessories) Interstate Tires has appointed a new distributor for its brand in China.
Want to Show Off Your Modified Car to the World?
(Clacton, U.K./Tyres & Accessories) Have you turned a boring and average motor into a blinged up, racing machine? If so, a new national competition from Auto Trader might interest you.
Neue Reifenzeitung to Release New In-Depth Market Report
(Clacton, U.K./Tyres & Accessories) In May, Tire Review news partner Neue Reifenzeitung (NRZ) will publish a new, updated and enhanced edition of Der Reifenmarkt – Trends & Facts.