Expanding Your Turf: There is Growth in the Commercial Lawn/Garden Tire Biz
If you’re an independent tire dealer or wholesaler serving the general public – directly or indirectly – you pay attention to consumer tires. Makes sense. After all, the real volume is in passenger and light truck tire sales. But volume is only one side of the profit equation. It’s no secret that margins in passenger
Fact # 7
It’s a fact in our house – when a tire commercial comes on the TV or radio all activities must come to a halt.
Same But Different: Half a World Away, Two Dealers Show That They’re Not Far Apart
Half a World Away, Two Dealers Show That They’re Not Far Apart
Bargain Clutter Busters
Boston was invaded in July 2003. Not by aliens or a foreign army, but by strange creatures known as “treadheads.” During that month, six young men cruised the streets of Boston sporting an unusual hair style – a tread pattern on their heads. They also wore red T-shirts bearing the question, “What’s up with my
Complete Hiring/Firing Guide
What are the three most important factors in retailing success? Location, location, location? Nope – they are staff, staff, staff. Personnel experts contend that poor hiring decisions are the main causes of absenteeism and poor productivity, which ultimately result in employee turnover and profit loss. The smaller your business, the more important each person. Just
Get Pumped Up: Longer Tire Life, Fuel Savings Claims Heat Up Nitrogen Inflation
The gas from the past is making news again, and this time the story has legs. There’s nothing new about nitrogen inflation of tires. It’s been around since Texan Dr. Larry Sperberg brought it to our attention in 1968. That’s when he pronounced that a tire wears out from the inside out – a process
13 Hidden Sales Boosters: Sales Sagging? Pick Them Up With These Not-So-Secret Opportunities
“Dang it! This is the fourth month we haven’t made our sales target. What’s going on? I’ll bet it was that last price increase. Those tire companies just keep hitting us for more and more, and we can barely get any tires! And, betcha that new discounter in the next town is getting all my
Marketing Wheels
Over the last several months, you’ve learned a great deal about new products. That’s good, but if you don’t have the right product or, worse, too much of the wrong product, you can’t close a deal. Now, it’s time to develop your business and selling skills. In this first of a two-part segment, we’ll discuss
Just the Facts: A No-Frills Web Site Can Still Draw New Business, Enhance Your Image
Just the Facts A No-Frills Web Site Can Still Draw New Business, Enhance Your Image "People buy lots of things online ®“ but not tires," I’ve heard some independent tire dealers say. But that doesn’t mean a Web site is of no use to a tire dealership. On the contrary, a well maintained, informative Web
Field of Vision: ACCC’s Largest-Ever Dealer Event Looks at Past, Future Success
ACCC’s Largest-Ever Dealer Event Looks at Past, Future SuccessIn a century-old industry, 15 years doesn’t seem like much. But to an entrepreneurial business ®€“ whether a single retail store or alliance of successful dealers ®€“ 15 years is a long time.