Vogue Names The ID Agency as Marketing Communications Group - Tire Review Magazine

Vogue Names The ID Agency as Marketing Communications Group

(Akron/Tire Review) Private brander Vogue Tyre has named The ID Agency, based in Manhattan Beach, Calif., as its new marketing communications agency.

The agency will work to develop a new marketing campaign for Vogue Tyre, which will include advertising, public relations and branding efforts.

“The selection of the ID Agency is part of our strategic plan to position Vogue Tyre as a leading distributor of tires that combine performance with look and sizing that consumers want for their luxury cars and SUVs,” said Greg Hathcock, president of Vogue Tyre.

Hathcock said Vogue Tyre has undergone “significant transformation and development” over the past several years, including the acquisition of Prestige Products Corp., and the opening of a new distribution center in Sante Fe Springs, Calif. to expand its presence on the West Coast.
”During the past five years, we have introduced 12 new tire products that have opened up numerous new segments in the business,” said Hathcock. “Vogue was the first tire company to a launch 20- and 22-inch whitewall and gold stripe tire for use on light trucks and SUVs, and our goal is to work with trend setters to identify new opportunities to introduce more unique products. 2006 will continue to be a year of growth and expansion, and plans are underway to launch additional products designed to provide our customers with even more options for customizing their vehicles.”


You May Also Like

The good news about the industry’s technician shortage

For the first time in 10 years, collective completions of postsecondary automotive, collision, diesel and aviation programs have increased.


Alright everyone – it’s time to rip the band-aid off and tell you some bad news about the technician shortage. Over the next five years, the automotive repair and service industry is expected to face a significant shortage of technicians, with a projected deficit too large to meet the demand for vehicle maintenance and repairs of everyday drivers.

TBC launches new Power King Navitrac commercial truck tires

Designed for a wide range of applications, the company said all Navitrac tires are backed by a five-year, two-retread warranty.

VIP Tires & Service, Joe’s Tire Shop launch customer appreciation promotions

Promotions will be running through Aug. 21.

ASE to provide a testing and certification program for xEV high-voltage safety

Once the test is passed, the test-taker receives an electronic credential and a certificate.

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

GPSNR brings together natural rubber producers, traders, tire manufacturers and other industry partners to promote sustainable solutions.

OTR-tire-feature-– BKT-Earthmax-Sand-Pic-1400
Other Posts
Goodyear launches Cooper Discoverer Stronghold AT tire

Available in 28 sizes with a 16- to 20-in. rim diameter, the tire is compatible with a wide range of pick-up trucks and off-road vehicles.

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Following AC system service, how much oil is needed?

Learn how to determine the correct amount of oil to add when replacing the compressor in an AC system.