Dinan, which featured Advan Neova tires on its cars at the Los Angeles Auto Show in January, will offer Advan tires exclusively, according to Yokohama. More than 130 Dinan-authorized BMW/MINI Performance Centers will offer the tires.
In addition, Yokohama said it would partner with Dinan to create enthusiast events, ride-and-drive programs, advertising campaigns and other promotional opportunities.
“This is a perfect partnership because Dinan is highly respected among BMW enthusiasts, offering the performance and quality BMW drivers demand," said Jim MacMaster, Yokohama’s executive vice president of the business division. "And, our new Advan line, with its high-performance handling and phenomenal grip, is the ideal complement to Dinan’s legendary suspension enhancements."