Connect with us

Dinan’s Tuner Cars to Ride on Yokohama’s Advan Neova Tires

(Akron/Tire Review) Yokohama Tire Corp.’s Advan Neova tire brand has been named the exclusive tire for Dinan’s modified BMWs and MINIs.


Dinan, which featured Advan Neova tires on its cars at the Los Angeles Auto Show in January, will offer Advan tires exclusively, according to Yokohama. More than 130 Dinan-authorized BMW/MINI Performance Centers will offer the tires.


In addition, Yokohama said it would partner with Dinan to create enthusiast events, ride-and-drive programs, advertising campaigns and other promotional opportunities.

“This is a perfect partnership because Dinan is highly respected among BMW enthusiasts, offering the performance and quality BMW drivers demand," said Jim MacMaster, Yokohama’s executive vice president of the business division. "And, our new Advan line, with its high-performance handling and phenomenal grip, is the ideal complement to Dinan’s legendary suspension enhancements."

Click to comment


Yokohama-Port-Tires-Drive-1400 Yokohama-Port-Tires-Drive-1400

Commercial Tires

Port Tire Demand Grows as Shipping Industry Pressure Mounts

Bridgestone-Adds-Three-Products-Firestone-Classics-Long-Haul-Tire-Line-1400 Bridgestone-Adds-Three-Products-Firestone-Classics-Long-Haul-Tire-Line-1400

Commercial Tires

Bridgestone Adds Three Products to Firestone Classics Long- Haul Tire Line

Coats-1400 Coats-1400


Three Tips When Purchasing a New Automotive Lift

Rusted-TPMS Rusted-TPMS


Don’t Let the Causes of TPMS Corrosion Cost Your Customers

Tire Review Magazine