Nokian Tyres Holds Bracket-Style Pothole Challenge

Nokian Tyres Holds Bracket-Style Pothole Challenge

Nokian Tyres invites drivers to vote in a competition for the worst roads in America.

Which state or province has the worst roads in North America? Nokian Tyres invites drivers to vote, then enter for a chance to win a free set of tires backed by the company’s Pothole Protection program. Between March 13 and April 14, the company is hosting a bracket-style competition between notoriously rugged states and provinces.

After voting on Nokian Tyres’ social media channels, drivers can make their case and submit photographic evidence at Doing so will enter eligible residents of the United States and Canada to win a set of the Nokian Tyres One tire, which is reinforced with durable Aramid fibers.

Each week, Nokian Tyres will host a round of polls on its social media channels: @NokianTyresNA on Facebook, Twitter and Instagram. First-round matchups include:

  • Quebec vs. Michigan;
  • Alberta vs. Massachusetts;
  • Colorado vs. California;
  • Oregon vs. New York;

Nokian Tyres said it makes the pothole-resistant Nokian Tyres One at its North American factory in Dayton, Tennessee. The company also produces other all-season and all-weather products at the Dayton Factory tailored to the demands of North American drivers.

The Nokian Tyres One and the latest generations of the company’s SUV and light-truck products come with Pothole Protection. If a tire is damaged beyond repair by a pothole or road hazard, Nokian Tyres says it will replace the tire at no charge.

You May Also Like

Hankook Tire Announces ‘Great Catch Rebate’

The Hankook Tire Great Catch Rebate includes six of Hankook’s premium passenger and light truck SUV lines.

As baseball fans and players gear up for the 2023 season, the "Official Tire of MLB," Hankook Tire, announced its first 2023 consumer promotion, the "Great Catch Rebate," running through May 21. This year’s promotion includes six of Hankook’s premium passenger and light truck SUV lines, including new consumer offerings.

Women In Trucking Association Announces Gold Partnership

Bridgestone Americas is Women in Trucking’s newest Gold Level Partner.

Yokohama Rubber Gains UK Clearance for Trelleborg Aquisition

The UK’s Competition and Markets Authority granted Yokohama Rubber “unconditional clearance” for its planned acquisition of outstanding shares of Trelleborg Wheel Systems.

yokohama acquires Trelleborg wheel systems_
Yokohama Tire to Sponsor the 2023 Porsche Sprint Challenge

Yokohama is partnering with Porsche Motorsport and USAC for the 2023 Sprint Challenge North America.

H/T vs. A/T Tires: How to Guide Your Customer

Your guide on deciding if highway tires or all-terrain tires best suit your customer’s needs.

HT AT tires

Other Posts

Christine Perry Joins Leeds West Groups

Leeds West Groups (LWG) has found its new director of marketing in Christine Perry.

Louisiana Governor Delegation Visits Kumho Tire’s S. Korea HQ

A Louisiana Trade Delegation met with Kumho Tire officials in Seoul to discuss the company’s upcoming Louisiana distribution center.

Gallery: 2023 Continental Tire Dealer Meeting

High-volume Continental GOLD dealers were treated to an all-inclusive stay and various activities during the group’s 2023 meeting.

Club 3633 Nominations Now Open!

Know someone changing the tire industry for the better? Nominate them for our Club 3633!

Club 3633 2022