Nokian Off to a 'Flying Start' in 2011 - Tire Review Magazine

Nokian Off to a ‘Flying Start’ in 2011

The quarter one results released by Nokian Tyres on May 6 show the group’s net sales to have increased 57.3% to 289.2 million euros in the three months to March 31, and profit up 211.1% year-on-year to 62.4 million euros.

For the rest of 2011, the Finnish tiremaker anticipates operating profit, which during the first quarter jumped 241.8% year-on-year to 183.8 million euros, will “improve clearly” compared with 2010; this may be helped by a 30% increase production capacity during the year, largely in its Russian plant. The challenge posed by raw material costs remains, however, and Nokian anticipates these will this year be 30% higher than in 2010. To counter this, Nokian is preparing for “further tire price increases during 2011.”

“Continued clear improvement of demand in core business gave Nokian Tyres a flying start for 2011,” said company president and CEO Kim Gran. “The first quarter was a success for us, as we beat all former Q1 results. Sales grew significantly in our core markets – Northern Europe and Russia – trailing the economic growth, booming new car sales and improved consumer confidence. We continue to win market share with new test winning products and the expansion of distribution network spearheaded by Vianor. A larger share of Russian sales, with sales mix weighting more clearly on premium tires combined with price increases were sufficient to compensate for the significantly increasing raw material cost.”

Sales of passenger car tires rose 65% during the quarter and accounted for 74% of the group’s total sales, up from 68.1% in the first quarter of 2010. Winter tire sales represented 49% of these sales, roughly the same as in the corresponding period a year earlier. The lion’s share of sales growth was witnessed in Russia, where winter tire sales “improved clearly” and summer tire sales doubled year-on-year.

Heavy tire sales increased 68.7% year-on-year and were 9.1% of total sales, a growth of 0.9% compared with a year earlier. Strongest sales growth was seen in forestry, mining and radial tires. Sales through the Vianor retail network decreased 0.6% year-on-year and formed 13.5% of the group total, as opposed to 20.7% in the first quarter of last year. Sales of other operations were up 73.9% and represented 3.4% of total sales, up from 3% a year earlier. (Tyres & Accessories)

You May Also Like

Bridgestone invests in Yoshi Mobility to expand into virtual inspection, EV charging

Yoshi is also commercializing its mobile EV charging platform to address EV fleet charging challenges.

Yoshi-Mobility-EV-charging

Yoshi Mobility recently closed its $26 million Series C funding round. The round includes strategic investors General Motors Ventures and Bridgestone Americas, as well as international investors Universal Motors Agencies and Shikra Limited. Launched out of Y Combinator in 2016, the company is also backed by ExxonMobil, DN Automotive, NBA All-Star Kevin Durant, and NFL legend Joe Montana. Yoshi Mobility has raised more than $60 million to date. In addition to scaling its core business, the company said Series C funding enables it to expand three new business lines: preventative maintenance, virtual vehicle inspections and electric vehicle (EV) charging.

SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse
Bridgestone to debut Bandag Virtual World Tour at WasteExpo 2024

The Bandag Virtual Plant Tour is an internet browser-based experience that provides a step-by-step walkthrough of Bandag’s retreading process.

Bandag-virtual-tour-Bridgestone
Giti Tire Manufacturing awarded by Chester County Chamber of Commerce

Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.

Giti-Chamber-Award
Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

Cubs-Atturo-sponsorship

Other Posts

RNR Tire Express opens nominations for 2024 Mother’s Day Giveaway

This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.

RNR-Mothers-Day-giveaway
Two Chapel Hill Tire locations earn the Blue Seal of Excellence

The Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE).

Chapel-Hill-Tire-Atlantic-Avenue-in-Raleigh
Ascenso now accepting submissions for Farm Service Truck Technician Program

Eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service in the US.

Ascenso-Technician-Recognition-2024-Logo
McCarthy Tire Service opens commercial wheel refreshing facility

According to the company, the facility has the ability to refinish over 1,000 wheels per day.

McCarthy-Tire-wheel-refreshing-facility