Nitto Tire USA Inc. has engaged Kahn Media Inc. to assist with public relations initiatives, including targeted media outreach, new product debuts and event promotion.
Kahn Media will provide Nitto Tire USA with media outreach and public relations assistance for the company and its full product lineup, which ranges from street car, SUV and truck tires to ultra-high performance race tires for the off-road, rock-crawling, road racing and drifting segments.
Kahn will work with Nitto and its digital agency of record, Long Beach, Calif.-based Cie Studios, on the development and implementation of dynamic public and media relations campaigns to elevate brand visibility, increase sales and promote the company’s motorsports initiatives and events. Most recently, Nitto announced its new Formula Drift driver lineup prior to the season opener in Long Beach, as well as a sponsorship of The Off-Road Championship Series.