Nitto Tire USA has launched a series of online videos designed to help consumers understand the importance of proper tire maintenance.

The videos, available on Nitto’s Web site and on YouTube, cover tire rotation, tire uniformity and balance, proper air pressure inflation and an explanation of the information found on a tire sidewall.

Nitto said it plans to release additional videos throughout the year.

The company said one of its goals was to help dealers improve consumer awareness about the role tires play in vehicle safety. "The fact is that vast majority of consumers don’t understand how routine services like balancing, rotation or even checking air pressure could extend tire life," said Nitto’s Stephen Leu. "That makes promoting an alignment or other costly services more difficult for our retailers. We wanted to help our industry by explaining the benefits of these services in an easy-to-follow video format."
 
The initial four-video series covers alignment, balance and tire rotation, proper air inflation and how to read a tire sidewall.