New Brand, New Tire from CMA

Published: November 22, 2013

CMA has added another brand to its arsenal, launching the Dynatrail brand of radial trailer tires. The first offering for the brand is the Dynatrail+ ST.

The new tire features “an advance tread compound engineered for increased fuel economy and longer tread life,” CMA said. “The tires’ steel belted construction gives the Dynatrail+ ST added strength and towing stability.”

Now available in nine sizes, the tire features a protective nylon wrap for uniformity and to protect against heat buildup, CMA said.

“As an added benefit, we are providing all Dynatrail+ customers emergency roadside tire assistance available 24/7 for anywhere in the U.S. or Canada,” said Ken Coltrane, vice president of consumer tires for CMA.

Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

By Christian Hinton

Published: May 15, 2024

Vredestein_Apollo-marketing-display-1400

Apollo Tyres commenced a pan-European out-of-home (OOH) marketing drive for its new Vredestein Ultrac Pro summer tire. The campaign kicked off with an animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK. Visible to onlookers 24 hours per day, the animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.