Tony Pauly has been named director of North America advertising and brand management for the Automotive Aftermarket Division of Robert Bosch.
Pauly succeeds Pamela Krebs, who recently retired. Previously, the 14-year Bosch veteran was responsible for the development of brand and channel strategy in North America for Bosch laser measuring tools business.
In his new capacity, Pauly will oversee all advertising, public relations, sales promotion, trade shows, mtorsports, internal and external communicaitons, and other marketing activities for Bosch automotive replacement parts throughout the United States, Canada and Mexico.