MRF Comes to Top of Indian OE Satisfaction Survey - Tire Review Magazine

MRF Comes to Top of Indian OE Satisfaction Survey

(Clacton, U.K./Tyres & Accessories) MRF moves up three rank positions from 2005 to rank highest in customer satisfaction in the JD Power Asia Pacific 2006 India Original Tire Customer Satisfaction Index Study.

This is the fourth time MRF has ranked highest in the study. The study, now in its sixth year, analyzes perceptions of new-vehicle buyers on five critical factors: appearance of tyre, durability of tyres, ride quality, traction and handling.

“MRF’s comeback to the top position is supported by industry benchmark performance on all five factors evaluated in the study,” said Mohit Arora, India director at JD Power Asia Pacific. “As a result, MRF has the industry’s highest proportion (60%) of customers indicating they would definitely repurchase the same brand when the time comes for replacing their original tyres.”

The 2006 industry average score of 789 index points (on a 1,000-point scale) is an improvement of 18 points from 2005, largely based on gains for MRF and JK Tyre, which together account for more than two-fifths of the total industry. The most significant improvements are the factors for durability and traction, with most brands demonstrating an improvement in these areas.

In line with the gains in overall satisfaction achieved by MRF and JK Tyre, these two brands have also garnered larger shares of the original tyre market in India, each increasing their market share by 8% compared to 2005.

“We have been tracking the market share of major tyre manufacturers in India since the inception of the study. While the actual market share might differ marginally, this data provides a strong indication of the share of major tyre manufacturers during the survey period,” said Arora.

The 2006 India Original Tire Customer Satisfaction Index Study is based on responses from more than 2,600 new-vehicle owners of 33 different vehicle models in India.  Customers were surveyed between June and August 2005 at 12 to 18 months of ownership.

You May Also Like

How the CEO of VIP Tires Empowers His People

Tim Winkeler makes a point of leading by example.


It’s only natural for a real-life rock star to have his share of fans, and things are no different for Tim Winkeler, president and CEO of VIP Tires & Service. It just so happens that some of his biggest fans are the people who work alongside him every day – his bandmates, if you will.

Falken Debuts Aklimate All-Weather Touring Tire

Falken’s Aklimate all-weather tire is designed for snow traction without seasonal changeovers.

BKT to Sponsor World Curling Championships

BKT will be the title sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women’s Curling Championship.

BKT curling Canada
Autel Reveals Expanded ADAS Coverage

Autel’s new software update expands 2023-’24 vehicle ADAS calibration coverage, including new wide-angle camera support for Subaru models.

Matching the Right Tires to the Right Season

Your customer’s vehicle will benefit from having tires fitted that are specifically intended for their driving habits and regional weather conditions. 


Other Posts

Pirelli’s New Tire Logo Signals Sustainable Materials

The marking was used for the first time on the P Zero E, which is made of more than 55% sustainable materials.

Coats Expands Heavy-Duty Tire Changer Line

Coats’ CHD 6330 Heavy Duty Tire Changer is designed for shops with moderate to high volume and features jaw-style clamping

SEMA 2023 to explore future vehicle propulsion

SEMA says the FutureTech Studio explores cutting-edge vehicle propulsion, featuring parts and alternative fuels.

How Independent Tire Dealers Are Standing Up To Their Biggest Competitors

When asked who their toughest competitor is, 30% of independent tire dealers pointed to national tire retail chains.